Benefits for SEO
Beyond just reputation and direct influence, patient reviews have a significant impact on your dental practice’s search engine optimization (SEO). Search engines value fresh, relevant content, and patient reviews are a perfect source of this. Regular new reviews signal to search engines that your practice is active and relevant, which can help improve your ranking in search results.
Remember that Google Business Profile you created? Well, you’ll want to keep it updated. Here’s why: your Google Business Profile plays a pivotal role in how your dental practice ranks in Google search results, especially in local searches. When potential patients search for dental services in your area, Google uses the information from your Business Profile to determine your practice’s relevance and authority. This includes details like your location, services offered, business hours, and, importantly, patient reviews and ratings. The more complete and accurate your profile is, the better Google can match your practice with relevant searches. Since Google uses the information it collects from your profile, a steady stream of positive reviews and high ratings on your Google Business Profile enhances your practice’s credibility and trustworthiness in Google’s eyes, which can lead to higher rankings in search results. Essentially, your Google Business Profile acts as a direct line between your dental practice and Google’s search algorithm, making it a crucial tool for improving your online visibility and attracting new patients.
Reviews sometimes contain keywords related to dental services and local references, which further boosts your local SEO game. When patients mention specific treatments or praise aspects of your service, they inadvertently help your practice rank for those related terms. This improved visibility in search engines means potential patients are more likely to find your practice when searching for dental services.