Make Your SEO Work For You
Local SEO for dentists aims to appease the consumer’s search intent so they can easily find your practice and choose to schedule an appointment with you. Here’s how you can make the most of each type of search intent:
Often, you search with informational intent by asking a distinct question, such as “are dental implants the best tooth replacement?” If you want potential patients to choose you for their tooth replacement, make sure to answer these types of common questions on your website.
If you are searching with navigational intent, you already have your heart set on what you are searching for. Even so, you can always ensure that your website is easy to find for potential patients by showcasing a strong local SEO for dentists strategy. Also, ensure your website copy appeals to the other three types of search intent to increase your chances of a potential patient choosing you over a competitor.
If you are searching with transactional intent, you are ready to book that dental appointment ASAP. Ensure that potential patients select you by using SEO throughout your website copy that showcases specific services you offer.
A patient may be looking to straighten their smile with Invisalign. If you offer that type of orthodontic, you may want to include “Invisalign in Denver, CO” (or something to that effect) throughout your copy.
If you are searching with commercial intent – you intend on making a purchase, but you want to be sure first. Regarding dental practices, a potential patient may search for the “best cosmetic dentist in Miami” because they obviously want to go with the best cosmetic dentistry that money can buy.
Ensure that your SEO throughout your website and blog pages reflects this with the appropriate keywords. Sidenote: Make sure to stay on top of your reviews (yes, even your negative ones) so that you practice what you preach throughout your website copy.