Who is the Primary Demographic on TikTok?
Before you sprint over to TikTok to try and reach 689 million users, it’s important to know what demographic you will be reaching. Currently, there are only 80 million active TikTok users in the US with 60% being female and 40% male. Nearly 60% of users are between the ages of 16 and 24 and 26% are between the ages of 25 and 44. Overall, 80% of users are between the ages of 25 and 44.
This data is very important when making your decision whether marketing on TikTok is worth your time. If these ages are your target demographic, then it might be worth your effort.