Does the Listing Give You a Quality Link or a Link that Could Hurt You?
Just as dentists have an online reputation to protect, your website has its own reputation based on websites that it associates with. How Google measures the influence of links to your website is a trade secret that SEO experts have tried to figure out and manipulate for years. One thing is clear: Google DOES NOT want you to buy links to try to influence your rankings.
For a “best of” listing, this means that the link you get should be:
- Secondary to the listing itself
- Coded as a “nofollow” link
The last one refers to how the link is coded on the website. For a long time, Google said that if a link is paid for, such as in an online advertising campaign, then the link should be coded with a rel=”nofollow” bit of HTML programming that tells Google’s algorithm to essentially ignore the link. But then Google said that they actually do look at them and that they can influence your reputation still. It’s a bit of a mess.
You only want to generate links for your website that you can be proud to show to Google. A link to your website should be a natural vote of confidence in you and your dental office’s services, whether they are coded just so or not. If Google doesn’t see that happening, it’s not worth the link.