The internet marketing community is abuzz about OpenAI’s ChatGPT, the new artificial intelligence platform currently in a “free research preview” phase, open to the public. It can do all sorts of things, including producing text that could, in theory, be used to write content for a dentist’s website, blog posts, or social media. Just because you could use ChatGPT to write your dental content, you shouldn’t do it.
It is generally not advisable for dentists to use ChatGPT or any other AI language model to write their website’s content. While ChatGPT and other AI language models can generate human-like text, they do not have the specialized knowledge or understanding of the dental industry that a human writer would have. It is important for a dental website to provide accurate, reliable, and trustworthy information to potential patients, and using an AI language model to generate content may not be the best way to achieve this. It would be more effective for a dentist to hire a professional writer with experience in the dental industry to create content for their website.
So there you have it: It is generally not advisable. You heard it straight from the robot-horse’s mouth. That’s right. The previous paragraph was written by ChatGPT. There’s a little bit of hedging in the AI’s content. It’s not advisable to do it…implying that you could. An AI language model may not be the best way to generate accurate, reliable, and trustworthy information–may not. So…it might be able to?
Don’t do it. AI has limitations.
For example, we used OpenAI’s Dall-E 2 AI to create images for this blog post. It’s funny to see how the AI tries to mash-up the concepts of dentistry, robots, AI, and writing.