The internet marketing community is abuzz about OpenAI’s ChatGPT, the new artificial intelligence platform currently in a “free research preview” phase, open to the public. It can do all sorts of things, including producing text that could, in theory, be used to write content for a dentist’s website, blog posts, or social media. Just because you could use ChatGPT to write your dental content, you shouldn’t do it.

It is generally not advisable for dentists to use ChatGPT or any other AI language model to write their website’s content. While ChatGPT and other AI language models can generate human-like text, they do not have the specialized knowledge or understanding of the dental industry that a human writer would have. It is important for a dental website to provide accurate, reliable, and trustworthy information to potential patients, and using an AI language model to generate content may not be the best way to achieve this. It would be more effective for a dentist to hire a professional writer with experience in the dental industry to create content for their website.

So there you have it: It is generally not advisable. You heard it straight from the robot-horse’s mouth. That’s right. The previous paragraph was written by ChatGPT. There’s a little bit of hedging in the AI’s content. It’s not advisable to do it…implying that you could. An AI language model may not be the best way to generate accurate, reliable, and trustworthy information–may not. So…it might be able to?

Don’t do it. AI has limitations.

For example, we used OpenAI’s Dall-E 2 AI to create images for this blog post. It’s funny to see how the AI tries to mash-up the concepts of dentistry, robots, AI, and writing.

Don’t Leave Your Dental Content in the Hands of AI–You Are Unique

Your dental office is unique. People want to know about you and why they should come to your office instead of the other dentists that they come across.

Here’s a dental website factoid straight from ChatGPT:


Jonathan: What is the second most visited page of a dentist’s website after the home page?


ChatGPT: The second most visited page of a dentist’s website after the home page is typically the “About Us” or “Meet the Team” page. This page provides information about the dentist and their team, including their qualifications, experience, and approach to dental care. It can also include photographs and bios of the team members. Many potential patients visit this page to learn more about the dentist and their team and to get a sense of their personality and style. Other pages that may also be highly visited on a dentist’s website include the “Services” page, which provides information about the types of treatments and services that the dentist offers, and the “Contact Us” page, which provides information on how to get in touch with the dental practice.

ChatGPT can’t yet learn about you as a dentist or the things that make your office unique. Someone needs to learn why a patient should choose you, the types of services that you want to be known for, and then package that information in a unique way. Google has valued original content for a long time because they know that if they list one website after another with the same, boilerplate text, they are bound to fail their users. WhileChatGPT can provide “original” text, its AI programming is not capable of internalizing who Dr. Smith is and what a patient is likely to experience at Smith Dental Arts. 

I know this because I asked it…


Jonathan: Can you learn about me as a person?

ChatGPT: As a large language model, I do not have the ability to learn about individual people or gather personal information about them. I do not have access to any personal data or browsing history, and I do not have the ability to track or remember specific interactions with individual users. My primary function is to provide general information and assistance to users based on the text that is input to me. My knowledge and responses are based on the data that was used to train me and the programming that I have been given, and I do not have the ability to adapt my responses or behavior based on individual users. I exist solely to provide information and assistance to users through text-based interactions.

Because ChatGPT can’t learn these things, it can’t write these things for you.

Take it from ChatGPT and Hire Professional Dental Content Writers

As ChatGPT says, “It would be more effective for a dentist to hire a professional writer with experience in the dental industry to create content for their website.” We have been writing content for dentists for over a decade. We know the questions to ask that will ensure that your content is accurate and trustworthy, showcasing your qualifications, experience, and approach to dental care. We also know sales and SEO, so we can make your content more effective in those areas as well.

Call Pro Impressions Marketing now at (970) 672-1212 if you need help with your website’s content. You can also schedule an online consultation with one of our sales professionals.