Push the Envelope as the Sleep Expert in Your Market
Don’t let fear neuter your sleep marketing. You have to respect the dental board in your area and other regulatory bodies. Don’t say anything in your marketing that would actually get you into trouble, but push the envelope as the expert.
Grab the microphone in your market and lead. Speak the truth until someone tells you to sit down and shut up and then—don’t sit down. You’ll know that you’re doing the right thing. You are leading a cause to save lives. That’s worth a little friction now and then if a competitor gets their underwear in a bind and tries to get you into trouble.
Sleep apnea is a medical condition that requires a medical diagnosis and dentists can’t do that. Fine. But don’t confuse your marketing with a bunch of legalese and disclaimer mumbo jumbo! Dentists DO treat sleep apnea. You DO screen patients and refer them for testing. If a patient needs more intervention, you DO refer them to other professionals for help, right? Of course you do. That’s a service worth marketing. You are a sleep expert. Do not be silent on that fact.
What does grabbing the microphone in your area look like? In your city, it might look like doing more of what you’re already doing: reaching out to physicians and letting them know that you can help them streamline their own process of getting patients OAT. It might look like being on a morning show on your local TV station or writing a book.
You might blow up the market’s Facebook and Instagram pages to let the city know that you are saving future and current grandmothers and grandfathers who might otherwise “die in their sleep from natural causes”. Put a giant billboard across the street from a local sleep center that says, “Tired of being tired? We help people get quality sleep.”
There are all sorts of things you can do to turn heads once you have your sleep brand and website ready to roll. Don’t let fear keep you from telling the world that you can help them.
Dental sleep experts get more return on investment from their sleep marketing efforts.