Transcript of Episode:
Welcome to the Marketing Chairside Podcast by Pro Impressions Marketing, where the team covers a variety of dental marketing ideas to help you attract more new patients in the quantity and quality you need to grow your practice.
We’re going to jump right into it today. Is it HIPAA or HIPAA? H-I-P-P-A or H-I-P-A-A?
I am kind of cheating right now because dentists don’t actually ask this question a whole lot, but they should, and dental marketers should know this. HIPPA is incorrect. It should be spelled HIPAA, and that’s because HIPAA stands for the Health Insurance Portability and Accountability Act. There’s only one P word in there, Portability, and Accountability Act is the double A. So if you look at your website and it says HIPPA, you need to correct that.
You probably need to dig a little deeper because it could mean that there are some other dental information pieces on your website or in your marketing that don’t really reflect the right things. I mean, they may misrepresent your office or just kind of say that you do things in one way, but you actually do them in another. We’ve only worked with dentists for many years now. We are a dental marketing company only, and so that’s how we know, and it’s like nails on a chalkboard when I see HIPPA.
The other thing is you need to understand that HIPAA was augmented by the Hi-Tech Omnibus Rule in 2009, and that basically protects patients from having their private information shared with people who they’re not supposed to share it with. So if your marketing company has HIPPA on there, to me, that makes me wonder, do they understand patient privacy or is this just kind of another piece of content to them? You can get in a lot of trouble if your information is being shared when it shouldn’t be.
We actually have our clients add us as business associates by what’s called a business associate agreement that gives us legal access to protected health information for their patients as necessary partners in their operations. We need that because we help them with online patient forms and even just in standard contact forms and in call tracking numbers. Sometimes that information comes across because patients will call in with a problem.
I mean, just the fact that they’re a patient at your office isn’t something that you’re supposed to spill, and so be sure to check your marketing, make sure that you’re being represented as the go-to trustworthy dentist that you are in your market so that the correct spelling of HIPAA is there, H-I-P-A-A.