Pay Attention to Your Marketing Campaigns
If you don’t check up with your party planners along the way or eavesdrop on their chat every once in a while, how will you know if they’re planning your party right? Your marketing campaigns should be no different. Start by making a list of all the different marketing campaigns you’re currently running including PPC, SEO, or social ads.
To check up on your SEO performance, you will need to check your online visibility. Although search rankings change all the time, if you notice significant changes such as dropping from page one to page three, something could be up. Make sure that your dental marketing company isn’t neglecting keywords that are important to you, or is using “black hat” SEO practices that caused Google to penalize your website. It’s important to keep track of these major changes so you can intercept and reverse them sooner than later. To help you monitor your online visibility, we offer a unique tool in our Online Practice Center that creates advanced monitoring reports. These reports can help you keep tabs on your online visibility and get notified if any significant changes occur.
If you’re investing in PPC or social ads, you should also keep these in your focus. With our advertising analytics tools, you can track and understand the performance of each ad. Use this information to hold your ad account managers accountable.
If you’re not seeing results from your marketing campaigns, take charge and start paying attention to their progress.