Your Team Has Mad Phone Skills
Answering the phone is the first step, but patients will love being part of your office if they love your team. Your phones provide that first impression. If you want to fill your new patient pipeline, start by making sure you have someone on the phone who exudes enthusiasm and caring. You should be able to hear him/her smiling on the other end of the line.
This person should also be an expert on what you do and how to handle calls that aren’t a good fit for your office. Calls shouldn’t be consults but they should be the patient’s first opportunity to explain their problem. Then, with empathy, the phone pro should explain how you’ve helped hundreds of other patients just like them and that the first step is a new patient appointment.
Take CE courses as a team to streamline the new patient process. Hire a consultant to help with phone and new patient consults if necessary. You may even have to make some changes to the team. If your front desk person is better at addressing insurance coverage questions than warming up a lead for your patient coordinator, perhaps they truly would be better off working at the insurance company.
Whatever it takes, get a rockstar on the phones.
Your Team and Your Marketing Company Work Well Together
If your marketing company doesn’t understand how to interface with your team, then it’s time to make a change. Pro Impressions Marketing has been working exclusively with dentists for over a decade and we know how to maximize team involvement. The dentist should be doing the dentistry. Call us now at (970) 672-1212 to learn more about our dental marketing services including website design, PPC, SEO, and social media management.