Before & Afters To The Rescue

comparison of before and after a smile makeover

Before and afters are great for your smile gallery on your website, but they’re also an amazing way to #StaySocial! Cosmetic dentists should consistently take photos for before and afters so that you can showcase your work and illustrate to potential patients why they should choose you for their dream smile.

Post Ideas

  • Create a before and after video that includes a verbal testimonial
  • Share a photo of a patient standing next to their before photo
  • Post before and afters on your Instagram and Facebook stories
  • Create a carousel post (multiple photos) that followers can scroll through to see what a patient looked like before and after treatment

Things to include in the video or caption: what patient wanted to be changed, treatment provided, and why the treatment was chosen.


Kudos to Excellence in Dentistry and Bender, Kind, & Stafford Dental for staying social this last week! Employees having fun together makes for an easy way to #StaySocial.

Excellence in Dentistry stayed social by sharing their team’s weekend retreat. This post is amazing because it shows that their team is close, their dentists care about their employees, and they can have fun! This content is also relatable for those in their community, which heavily increases engagement.

team’s weekend retreat
fun celebrating casual Friday

BKS Dental had fun celebrating casual Friday! We love seeing a team that works well together while still having fun. Showing the friendly faces of their front office also reminds patients to book their appointments with them.

Social Tip

Don’t forget to show your fun side! Sharing your office’s fun or unique personality gives potential patients insight into who your team is and why they should visit your office. Showing employees having fun also shows potential hires what your company culture is like.


This Friday (7.30) is International Day of Friendship, so it’s a great opportunity to show your office having fun together!