Length- How long should this dental marketing strategy book be???
I don’t exactly have a target length for the book, but I want it to be longer than 50,000 words. That works out to be about a 5-hour long audiobook. I read most of my books by listening to them. I’m busy and would rather learn and escape via a book while I drive, mow the lawn, build a project in the shop, etc. than listen to music. Funny: about the only time I do listen to music is when I’m writing.
I hope that dental professionals of similar preferences will enjoy listening to this book. I want to make sure that it’s a meaty value for their money. I want dentists across the country to improve their dental practices while they jog, ride in an airplane, or are on the river fishing.
Of course, all of this applies to the paper-based copy of this marketing book (maybe not the jogging or fishing). I don’t want it to be a flimsy little book that gets lost on the shelf or mistaken for an oversized brochure. I want it to be a well-organized, info-packed, soup-to-nuts marketing plan for dental practices.
I see it as something that dentists, office managers, and the like can crack open when they have questions and compare it to what their marketing people tell them. If it’s too short, it won’t have enough usable information, and then it’s not worth anyone’s time.
Currently, the book is just shy of 16,000 words (roughly 60 pages). To hit the minimum goal of 50,000 words, I will write at least 70,000 words with the plan of editing out at least 20% of what I wrote. I would rather end up with 30,000 helpful words than even 50,000 words of fluff.
This sucker’s gonna be good.