Brands – you see them everywhere, within all forms of media – and you recognize many of them from a mile away. A popular brand name screams reliability and quality, two things all consumers are looking for. All it takes is a basic idea to hit the ground running – like the Nike “Swoosh.” Full pun intended.
But other than a recognizable symbol or slogan, what could really help you take your dental brand to the next level? From Facebook ads for dentists to gifting patients something special just ‘because’ – utilize the following three tips to build and maintain a dental brand that is truly timeless:
1. Don’t Be Afraid to Splurge on Patients
Chances are, your practice offers – or has offered in the past – those complimentary plastic bags filled with a new toothbrush, floss, and toothpaste to patients after their visit. And let me be clear, who doesn’t love a goodie bag opportunity? But what if you could elevate this typical experience and make it extraordinary?
Think about the marketing genius that is branded totes – with your brand name or logo on them – filled with more items covered in your brand, such as tumblers or toothbrushes. This sparks conversation and more ideal patients when your current patient carries it around. And at the end of the day, it shows that you place a high value on your patients. Everybody wins.
2. Stay Connected With Social Media
Any solid marketing strategy utilizes the power of social media to the fullest. Posting pictures of current patients, before and afters, or your team at a community event showcases how personable your practice truly is.
Facebook is one of the best social media sites for your practice to reach patients, as it caters to all age groups. Facebook ads for dentists allow you to cater to your target audience. Whether it be an ad for transforming your smile with porcelain veneers or how sedation dentistry can transform your dental office experience, Facebook ads for dentists can step up your marketing efforts in a visible way.
3. Remember the Rule of 20
The online marketing arena has completely changed how you reach potential patients. You have the world at your fingertips – which means a million advertisements are being thrown at you at once, leaving you struggling to remember any product or service you encountered. This is where the Rule of 20 comes in.
Based on a book from the 1800s, the Rule of 20 theory is based on the fact that when you see an advertisement for something, it doesn’t stick in your mind. But if you see an advertisement 20 times (or the final time they see your ad,) that is the golden ticket to taking an interest and investing in the product or service. You can learn more about the Rule of 20 by watching our latest Marketing Chairside Podcast, which features the host and President of Pro Impressions Marketing and Guest Speaker Aaron Gravit of Product 13.
The Rule of 20 is exactly what it seems like, persistence. If a potential patient sees your Facebook ads enough times, they will take an interest.
Good Dental Marketing = A Solid Brand
At the end of the day, good dental marketing – when you hit the ground running – translates into a great brand for your practice. With help from the Pro Impression Marketing Pro Membership, your practice will be more than prepared to grow. Call (970) 672-1212 or make an appointment online. – we are ready to bring the ideal patient to you!