1. Don’t Be Afraid to Splurge on Patients
Chances are, your practice offers – or has offered in the past – those complimentary plastic bags filled with a new toothbrush, floss, and toothpaste to patients after their visit. And let me be clear, who doesn’t love a goodie bag opportunity? But what if you could elevate this typical experience and make it extraordinary?
Think about the marketing genius that is branded totes – with your brand name or logo on them – filled with more items covered in your brand, such as tumblers or toothbrushes. This sparks conversation and more ideal patients when your current patient carries it around. And at the end of the day, it shows that you place a high value on your patients. Everybody wins.