Are The Dental Website Design Company’s Websites Templated Or Custom Designed For Clients? Does It Matter?
Dental website templates have been popular for years because they shave off time and expense for a dental website. There are positives and negatives to templates. Never settle for a fully templated website or a do-it-yourself website based on a template. These websites will perform poorly due to:
- A lack of content
- Duplicate content found on other websites
- Poor design that leaves your practice feeling cheap or unreliable
Google doesn’t actually look at design in the same way you might. The only ways that it evaluates a website’s design is in how humans interact with it and in its ability to move its bot through the website for indexing. If your website works well and humans seem to like it, Google will not care if the colors, layout, and images are ones that it has seen before.
The text, however, does seem to matter some. Google doesn’t like to risk recommending a low-quality website. If the text it finds on your website doesn’t seem to be original and there are no other indicators that you are a trusted author or publisher of the text, then it may hinder your ability to show up in Google search results for the keywords that you are targeting. Also, “canned content” is unlikely to be the best representation of how you practice dentistry. It will also lack specifics that might help patients get to know you and trust you.
Imagine playing a guessing game, and trying to get someone to guess a famous person based on your clues. If you say, “They have two eyes, a nose, a mouth, and they are a man. This person was the president of the United States.” It could take a lot of guessing to get the correct answer.
If instead, you said, “This person has a great smile, was an innovator in campaigning for office using social media, and was the first black president of the United States. His wife’s name is Michelle.” Almost anyone would be able to guess that you’re referring to President Barack Obama.
Your website content should not just describe dentistry but should describe your approach to dentistry and how you change your patients’ lives. It should even mimic the way that you speak to your patients. You can’t get that from a cookie-cutter website that repurposes the same text again and again.
At Pro Impressions, we offer a middle ground for dental websites that we call semi-custom website design. We have a selection of pre-existing dental website designs that can be customized to use your branding, colors, and images. Most importantly, the content for any website we launch always includes custom content written just for you. It has never been used before. Learn more about our design work here.