What is Social Media Engagement?

Engagement on social media can be defined as “the measurement of comments, likes, and shares.” Getting followers to engage with your content can be difficult, but the most important thing you can do when trying to increase engagement is to engage with other people.

Post Ideas

  • Like/comment on other’s posts
  • Reshare someone’s post
  • Shout out other businesses
  • Ask questions (e.g. favorite toothbrush brand, WaterPik or Flosser, what’s their oral health routine)
  • Share fun videos
  • Post about employee birthdays and work anniversaries
woman sitting outdoors at a picnic table looks at her tablet

Kudos

Kudos to Collins Dentistry & Aesthetics and StarImage Dental Boutique & Oral Surgery for staying social this last week!

Collins Dentistry stayed social with a fun video about decorating for the holidays!

Collins Dentistry stayed social with a fun video about decorating for the holidays! Creating entertaining content is a wonderful way to connect with your followers and get them to stop scrolling.

StarImage stayed social with a giveaway announcement! Videos are always a good way to grab attention and giveaways are a great way to interact with your followers.

StarImage stayed social with a giveaway announcement

Social Tip

Posting a short video? Make it an Instagram reel! Instagram reels are short videos (30-60 second videos depending on your account) that are the same size as Instagram stories (1,080 x 1,920). Instagram loves when creators use all their features, so give reels a try!

#StaySocial

Wondering what the “add yours” sticker is on Instagram and how you can use it? Check out this blog to find out!