You’ve Lost Touch With Your Marketing Team
If you’ve ever wondered, “What are my web guys even doing for me?”, then you’ve lost touch with your marketing team. You should understand where your new patient leads are coming from. In the day-to-day, when the phone rings or an email comes in, you don’t typically think about where that new patient lead came from. By staying in touch with your marketing team, you can better understand how many of those are happening due, at least in part, to your online marketing. If those calls or emails ever seem to get fewer and farther between, and you’re staying in touch with your marketing team, you’ll have the baseline knowledge of what’s been going on and can better understand if the decrease is due to outside influences or if the marketing team has dropped the ball.
Our account managers’ job is to maintain a connection with our members so that they understand what we are doing, what the outcomes of our efforts are, and what the next steps will be to keep things going. That continued connection is the secret to our success.
Other companies try to do this with automation and we use some automated tools to assist us, but the human element of a voice on the other end of the phone or a face on a screen share has a tremendous impact in maintaining relationships. It’s why we have clients who have been with us since we launched in 2010, and it’s why the leading cause of loss of clients at Pro Impressions is the dentist’s sale of his practice at retirement or even at the dentist’s death. Beyond that, losing a client is a pretty rare occurrence, and when we do lose a client to a competitor, it’s common for that client to return to us.
When a client needs something updated or has a concern our account managers make sure to respond in a timely manager, gather all the details they need, and then create tasks that they pass to the team via the project manager.
Hopefully, you have a great dental digital marketing plan and are a member with Pro Impressions to achieve great online visibility in your market. If so, your account manager reaches out to you proactively on a regular basis.