Updated Dec 5, 2022

One of the positive sides of having a less busy dental office is having the time to focus on other aspects of your business like dental marketing. Believe it or not, not very many dentists have an active presence on social media sites like Facebook and Instagram. It seems most offices aren’t active because they don’t have good dental social media ideas to post, what platforms to use, or how to use them. To help you stay ahead of the curve, we’ve compiled some dentistry social media post ideas to help you get started. You can also purchase our downloadable calendar of 365 social media ideas to keep you active on your social profiles.

Before and After Photos

One of the most important pieces of content you can post to your social media profiles are before and after photos. Pro tip: make sure to get your patient’s permission first before you put their smile on display. Show your followers what their potential smile could look like by posting other patients’ before and after photos. For best results, show your patient’s entire face so that your followers experience an emotional connection. In the caption, describe the treatment(s) the patient received and how it changed their life.

Patient Reviews

Social proof still exists in marketing for a good reason – it works. Show your followers why they should trust you with their smiles by putting your patient reviews on display. Use a simple image editor like Canva to create an image with the review text on it and then post away! If your reviews are really long, consider posting only the best highlights or spreading the review across multiple images. If any of your patients are willing to give you a video of a dental patient testimonial, that’s an even better way to show your followers why to trust you.

Oral Hygiene Tips

Record a video of one of your team members talking about oral hygiene tips by showing viewers how to brush and floss correctly. You can also provide oral hygiene tips with a simple image with text on it. Your followers will love the reminders on how to brush up on their oral hygiene.

Don’t just stop at oral hygiene; if you’re a sleep dentist, talk about sleep hygiene, too! Remind your followers of the importance of a good night’s sleep and how healthy sleep habits can lessen the impact of sleep apnea.

Dental Facts

If you see any interesting dental facts on the internet, like gum disease being the leading cause of tooth loss or that ringing in the ears is a sign of TMJ Disorder, share this with your followers! Use dental facts as a way to remind your patients why they should visit you for regular cleanings and be aware of other conditions that could develop, like TMJ.

Behind the Scenes Office Photos

Let your followers get to know your team members a bit more by showing what goes on behind the scenes. These posts can be as simple as celebrating a birthday in the office to showing a team member hard at work.

Toothbrush Change Reminders

Most people forget to change their toothbrushes every three months. Help your followers remember by posting a reminder for them. They will not only appreciate the reminder, but their oral health will benefit.

Speaking of reminders, do you offer sleep apnea treatment? Remind your patients to wash their oral appliances after each use.

Holiday Posts

Don’t forget to celebrate holidays with your followers. You can stick with the federally observed holidays or get creative by celebrating dental holidays like World Sleep Day and Smile Power Day. Download our Social Media Calendar and get 30 templates to create branded holiday posts!

Team Members

Help your followers feel more comfortable when they visit you for an appointment by introducing your different team members on social media. You can write a caption with their bio and include a few photos of their personal life. These types of posts can help new patients feel comfortable when they visit you for the first time.

Continuing Education Completion

Let your followers know if anyone in your office has recently completed some continuing education! Who knows, someone might call you to make an appointment for dental implants after seeing the extensive training your dentist has gone through.


If your dental office does any type of volunteer work whether it’s volunteering at the local food bank or visiting low-income areas to provide free dentistry, you should post about it. Your followers will love this type of heartwarming content and appreciate your dental office even more.


If you’re running a new special, one of the best places to market it is on social media. Let your followers know anytime you’re running any type of special. Use a call to action in your caption asking your followers to tag someone who could benefit from your special. This will help drive engagement and increase new patients.

New Procedures or Technology

After your dentists have gone through new training for a new procedure, let your followers know that you now offer something new with a social post. The same logic applies whenever you get a new piece of dental technology. If your dental office now offers same-day crowns due to a CEREC purchase, your followers will want to know about it!

Procedure Information

Do your patients know about all the different procedures you offer? Unless they perused around your website for hours, they probably don’t unless it’s something they need. Let your followers know about all the different procedures you offer by posting information about them one at a time.

Blog Posts

If your website has a new blog post, you need to drive people to read it. Driving traffic to your website won’t just help you convert more patients but also increase your search engine rankings. Post both new and old blogs on your social media to continue driving traffic to your website.

Get Social Media Tips and Post Ideas From #StaySocial

To help you stay on top of upcoming holidays and to come up with new social media posting ideas, you can also follow our #StaySocial email newsletter. Once a week, we send social media tips and post ideas relevant to the week and time of year. Head over to our #StaySocial page to sign up for the email newsletter. 

Social Media Management for Dentists

Now that you know what types of content to post on social media, you might wonder how you’re going to add this to your schedule. There are a few options. One, you can schedule all of your posts in advance. You can block out a few hours per month to create your posts for the month. If you sign up for Pro Impression Marketing’s Social Scheduler, you can schedule posts on multiple social media platforms at once.

If you don’t want to touch social media with a ten-foot pole, that’s okay. You can still reap the benefits of social media marketing with our help. Pro Impressions Marketing offers social media management for busy dentists who don’t want to do it all and for dentists who need a little help with consistency.

Schedule a consultation with Pro Impressions Marketing today.