One of the positive sides of having a less busy dental office is having the time to focus on other aspects of your business like dental marketing. Believe it or not, not very many dentists have an active presence on social media for dentists like Facebook and Instagram. It seems most offices aren’t active because they don’t have good marketing strategies to post, what platforms to use, or how to use them. To help you stay ahead of the curve, we’ve compiled some dental social media post ideas to help you get started. You can also purchase our downloadable calendar of 365 social media ideas for dental practices to keep you active on your social profiles.
Top Social Media Content Tip: Include The Dentist’s Face in Social Media Posts
Above all, and in executing on the post ideas below, whenever possible, feature the dentist’s face. Posts, especially video posts on YouTube Shorts, Instagram and Facebook Reels, and TikTok, will get more engagement than content that uses only graphics, photos of inanimate objects, or stock photography. Don’t settle for dental social media content that is second best: get the doctor’s face in the frame!
Social media for dental offices is essential for growing your practice. These posts can engage your audience and build lasting relationships.
Social Media Post Ideas for Your Practice
Before and After Photos
Effective marketing techniques like posting before and after photos on Facebook of your cosmetic dental patients can significantly impact your dental patient acquisition efforts. By showcasing your results and sharing real-life transformations, you’ll be able to attract and retain new patients effectively. Pro tip: make sure to get your patient’s permission first before you put their smile on display. Show your followers what their potential smile could look like by posting other patients’ before and after photos. For best results, show your patient’s entire face so that your followers experience an emotional connection. In the caption, describe the treatment(s) the patient received and how it changed their life.
Patient Reviews
Social proof still exists in marketing for a good reason – it works. Show your followers why they should trust you with their smiles by putting your patient reviews on display. Use a simple image editor like Canva to create an image with the review text on it and then post away! If your reviews are really long, consider posting only the best highlights on Instagram or spreading the review across multiple images. If any of your patients are willing to give you a video of a dental patient testimonial, leverage their positive feedback to enhance your practice growth.
Oral Hygiene Tips
If you are a general dentist, record a video of one of your team members talking about oral hygiene tips by showing viewers how to brush and floss correctly. You can also provide oral hygiene tips with a simple image with text on it. Your followers will love the reminders on how to brush up on their oral hygiene.
Don’t just stop at oral hygiene; if you are a sleep dentist, talk about sleep hygiene, too! Remind your followers of the importance of a good night’s sleep and how healthy sleep habits can lessen the impact of sleep apnea.
Dental Facts
If you see any interesting dental facts on the internet, like gum disease being the leading cause of tooth loss or that ringing in the ears is a sign of TMJ if you are a neuromuscular dentist, share this with your followers! Use dental facts as a way to remind your patients why they should visit you for regular cleanings and be aware of other conditions that could develop, like TMJ.
Behind the Scenes Office Photos
Let your followers get to know your team members a bit more by showing what goes on behind the scenes. These facebook posts can be as simple as celebrating a birthday in the office to showing a team member hard at work.
Toothbrush Change Reminders
Most people forget to change their toothbrushes every three months. Help your followers remember by posting a reminder for them. They will not only appreciate the reminder, but their oral health will benefit.
Speaking of reminders, do you offer sleep apnea treatment? Remind your patients to wash their oral appliances after each use.
Holiday Posts
Don’t forget to celebrate holidays with your followers. You can stick with the federally observed holidays or get creative by celebrating dental holidays like World Sleep Day and Smile Power Day. Download our Social Media Calendar and get 30 templates to create branded holiday posts!
Team Members
Help your followers feel more comfortable when they visit you for an appointment by introducing your different team members on social media for dental practices. You can write a caption with their bio and include a few photos of their personal life. These types of posts can help new patients feel comfortable when they visit you for the first time.
Continuing Education Completion
Let your followers know if anyone in your office has recently completed some continuing education! Who knows, someone might call you to make an appointment for dental implants after seeing the extensive training your dentist has gone through. See our video about this social media dental marketing idea on YouTube.
Volunteering
If your dental office does any type of volunteer work whether it’s volunteering at the local food bank or visiting low-income areas to provide free dentistry, you should post about it. Your followers will love this type of heartwarming content and appreciate your dental office even more.
Specials
If you’re running a new special, one of the best places to market it is on social media for dentists. Let your followers know anytime you’re running any type of special. Use a call to action in your caption asking your followers to tag someone who could benefit from your special. This will help drive engagement and increase new patients.
New Procedures or Technology
After your dentists have gone through new training for a new procedure, let your followers know that you now offer something new with a social media post. The same logic applies whenever you get a new piece of dental technology. If your dental office now offers same-day crowns due to a CEREC purchase, your followers will want to know about it!
Procedure Information
Do your patients know about all the different procedures you offer? Unless they perused around your website for hours, they probably don’t unless it’s something they need. Let your followers know about all the different procedures you offer by posting information about them one at a time.
Blog Posts
If your website has a new blog post, you need to drive people to read it. Driving traffic to your website won’t just help you convert more patients but also increase your search engine rankings. Post both new and old blogs on your social media for dental to continue driving traffic to your website.
Include Educational and Engaging Content Featuring Doctor and Team
Your practice’s social media posts will always perform better when the doctor’s and team’s faces are featured in the content. One way to make these videos even more impactful is to include helpful and educational information pertaining to various topics and treatments that potential patients are interested in. Pro Impressions makes producing informative, engaging content easier than ever before with our ProView Social videos. Using ideas and topics mined from Google, ProView Social video posts capture the attention of prospective patients by featuring questions that most of them are curious about.
Here’s how it works:
- Select a Topic – Once you click the link for our video collector, you’ll be met with a number of topics from which you can choose one to record a video on. The topics range from things like “Why is flossing important?” to “What exactly is TMJ?”
- Record Your Response – Make sure the lighting is good and that you’re clearly visible in the video. If need be, ask a staff member to hold the camera/phone. Speak clearly, and remember, your demeanor matters; delivering your explanations with enthusiasm and a smile will make viewers more likely to want to watch your video.
- We Take Care of the Rest! – Once you’re finished recording your video, our team will craft a video post from your recording and send you the finished product at no extra charge. If you’re a Pro Impressions Marketing member dentist, we’ll even edit and post your video for you as part of your dental marketing package on Facebook, Instagram and your Google Business Profile.
Pro Impressions is here to help you make your videos more engaging and the time you spend on social media marketing more effective. Start the process to making your first ProView Social video by clicking the link below!
Get Social Media Tips and Post Ideas From #StaySocial
To help you stay on top of upcoming holidays and to come up with new social media posting ideas on Facebook for dental offices, you can also follow our #StaySocial email newsletter. To stay relevant, keep an eye on current and emerging trends in the field of dental marketing. Dental marketing trends can provide insights into new strategies that can help in expanding and increasing the success of a practice. Head over to our #StaySocial page to sign up for the email newsletter.
Social Media Management for Dentists
Now that you know what types of content to post on social media, you might wonder how you’re going to add this to your schedule. There are a couple of options. One, you can schedule all of your posts in advance. You can block out a few hours per month to create your posts for the month.
Otherwise, consider partnering with our marketing agency to get comprehensive marketing services tailored for dental practices. Our marketing experts can assist with analysis of your current marketing, your conditions and competition, and then implement effective marketing techniques aligned with specialized knowledge in the field. This approach will ensure that your marketing strategies are on point.
If you’re hesitant about managing social media for dentists yourself, that’s okay. Pro Impressions Marketing offers social media management for busy dentists who need assistance with consistency or prefer to leave it to the experts.
Schedule a consultation with Pro Impressions Marketing today.
