Nearly 84% of companies have a content marketing strategy but only 42% use any type of content calendar. A content calendar is a crucial element to any marketing strategy and without it, consistency can dwindle and results will lack. At Pro Impressions Marketing, we hate to see dentists waste their money on marketing that doesn’t work. If you’re paying for content marketing and there’s no content calendar involved, it’s a huge red flag.
Content calendars are important for successful content marketing strategies.
What is a Content Calendar?
A content calendar is a calendar that outlines each piece of content included in a content strategy. The calendar shows what content is going out on what day and on what platform. It may include blog posts, emails, social media, videos, and etc. Content calendars might be made one month at a time, or several months at a time. The sole purpose of a content calendar is to create a plan of content ahead of time.
What are the Benefits of Using a Content Calendar?
So why should someone put in the effort to create a content calendar? There are a few benefits of using a content calendar.
One of the biggest benefits of using a content calendar is creating more consistency in your content. Instead of posting a blog here and there or a social media post whenever you feel like it, a content calendar will help you stick to a consistent schedule. Consistency is key to actually building up your social media followers or increasing your search engine results.
Planning your content ahead of time can save you a lot of time. You won’t have to sit around every day thinking about what you should post. Instead, you can plan all your ideas ahead of time and then just focus on creating the content.
Planning content ahead of time is simply much more organized than not having a calendar. It’s not uncommon for our clients to ask us ahead of time what their upcoming social posts are about or what their next blog topic will be. With a content calendar, the answers are right there.
Remembering Key Dates
Did you forget to create a post for Valentine’s Day or National Dentist’s Day? Working off a content calendar will ensure that you never miss a key date ever again.
Strategic and Effective Planning
One of the biggest benefits of using a content calendar is the ability to strategically plan a content strategy. If you want to get more patients for porcelain veneers, you can bet that we will plan for more porcelain veneers content ahead of time. Since everything is planned ahead of time, you never have to worry that the plan will miss deadlines. Therefore, with a content calendar, planning is more effective for results.
What Happens Without a Content Calendar?
When you don’t have a content calendar, a lot of things can go wrong.
One of the first things that will happen when you don’t have a content calendar is posting content aimlessly. You have no strategy behind why you’re posting it, you’re simply just posting it whenever the mood strikes. Aimlessly posting won’t help you achieve results.
When you don’t have a content calendar to remind you to post new content, you likely won’t stay very consistent. Inconsistency won’t help you get new patients in the door. One blog isn’t going to boost your rankings on Google. You need to stay consistent to see real results.
Another thing that will happen without a content calendar is feeling scatterbrained. Since you don’t know what type of content to post, you might spend more time brainstorming than you’d like. With a clearly outlined month in front of you, you will never feel scatterbrained.
Lack of Results
The biggest takeaway from not having a content calendar is not achieving the results you would like to achieve. Achieving any type of success from a content marketing strategy requires planning ahead of time.
Get Started With Our Pre-Filled Social Media Content Calendar For Dentists
If you don’t have a content calendar and you have no idea where to start, we highly recommend buying our pre-filled social media content calendar for dentists. It comes with a different post idea for every day of the year including 30 Holiday templates. From here, you can add in other content ideas you want to use throughout the year like blogs, emails, videos, and more.
If you would rather take a hands-off approach to your content calendar, we can help with that. Our Online Practice Center Plus and Online Practice Center Plus Custom Premier membership packages include social media management and blogging on a consistent basis. Our content team manages your calendar behind the scenes while you get to enjoy the results.
Buy our 12-month social media calendar for dentists now to take your social media posts to the next level!