Results are Measurable
If you’ve learned anything about dental marketing from Pro Impressions Marketing’s blog, it’s that measuring your marketing results is essential. How do you know if what you’re spending your money on is giving you a return? By measuring your successes and failures.
Dental PPC marketing makes it very easy to track your return on investment. Google tracks your ad clicks, conversions (people who click to call or make an appointment online), and impressions (people who see your ad), and all you have to do is take a look at the data to determine if you’re getting a good return on your investment.
Let’s say you have an all-on-4 dental implant pay-per-click campaign. How much did you spend that month on your ads? How many conversions did you get? How much did those people pay for their service? Those questions should help you answer if you’re receiving a good return on investment. You’ll often get your best return with dental PPC advertising.