Aids PPC (Pay-Per-Click) Campaigns
Good dental SEO aids your pay-per-click campaigns. If your ad shows up at the top of the page and you also appear high on the organic search results, you’ll be shown twice, making it more likely that patients will choose you.
Additionally, Google uses PPC and SEO to learn about your business. If Google sees you actively participating instead of just throwing money to be in the top spot, you’ll get a boost in credibility in Google’s eyes.
Gives You a Competitive Advantage
Most patients won’t go past the first page on Google to find a dentist. So if other dentists in your area and market are practicing SEO, you need to do it better. The higher you can show up, the better your chances of getting the kind of patients you want to treat.
If your competitors are not practicing SEO, doing so will likely put you at the top of the list.
Improves Your Website’s User Experience
Have you ever gone to a website that was slow, clunky, and had elements that didn’t work? It’s frustrating to work with a website like that. Practicing SEO helps your website experience shine when others show dull.
For your website to be optimized for search engines, it’ll need to load quickly, have working elements, and have an excellent design. These are also the qualities of a great user experience. Google will learn about the experience you offer and boost your search engine rankings.
This is one of the biggest reasons why dentists often hire a dental SEO company. Your dental SEO company can ensure that all these aspects can work together toward a common goal.
It Helps You Appear in Local Searches
Dental search engine optimization helps you appear in local searches. This is so important because you are, in fact, a local (to somewhere) dentist that local people use! Using the elements of SEO, you can optimize your website to show up when people who are near you search for a dentist.
The best dental SEO companies know that local search is crucial for a dentist. By hiring one, they’ll optimize your website to show up for the patients who need you the most.