PANIC! The Number on My Website is WRONG!
Your stomach drops as you look at your dental website and see that the number at the top of your screen is WRONG. We get it. We understand how hard you’ve worked to build your practice and to see something so integral to your business incorrect…that can be nerve-wracking, to say the least.
But fear not! The number you see on your website changes depending on how you access the website by design. Now that we know it’s supposed to be that way, why? Won’t my patients know? The simple answer is because of call tracking and no.
If you access your website by searching for it on Google, click on a link to your dental website from another site, or click on a Google or Facebook ad, you’ll see different numbers for each. All these different numbers route to your real phone number with no delays for the patient or extra work on your end. This number swapping is important for your dental marketing because it allows us to track data that we use in making marketing decisions. This is part of how we provide you with marketing that works and doesn’t waste your time or money.