How Call Tracking Works
Prospective patients find your dental website through various channels; organic searches, referrals from other sites such as Facebook or Instagram, Facebook and Instagram advertising, Google Advertising, and in rare cases, typing in your URL.
You need to know where your calls are coming from so you can make calculated changes to better your dental marketing performance on these channels. You also need to know what type of call it is; existing patient, new patient, voicemail, or hang up.
For call tracking to work, each channel (organic searches, referrals, advertising, direct search using the address bar) needs its own specific phone number called a “tracking number.”
But don’t worry! Each tracking number routes directly to your official phone number and straight to your front desk.
The tracking numbers tell you which marketing channel your inbound call came from and what type of call it was. It even lets you and your staff re-listen to calls for training purposes.
These different tracking numbers are why you might see a “wrong” number on your website if you use Call Tracking Metrics.
- If you access your website through organic search, you’ll see the organic search tracking number.
- If you access your website from another website, you’ll see the referral tracking number.
- If you access your website from an ad, you’ll see the ad’s tracking number.
- You’ll see your official phone number if you access your website by entering your URL.
“But isn’t this confusing for our patients?”
In short, no. We know you have your phone number memorized, but the reality is that your patients don’t. Even if they saved a tracking number in their phone, it would still go straight to your office every time they called it. Most existing patients aren’t going to save your phone number anyway. Usually, they’ll type your name into Google and click the call button on your Google Business Profile.