Sorry If I Offend You
I recently had a marketing consultation with a dentist who is truly a TMD and sleep expert. His website was loaded with page after page of detailed content that explained, in very clinical terms, what causes various symptoms of TMJ disorder and obstructive sleep apnea. There are other websites that do this, too: WebMD and Wikipedia. The difference is that I can go to this doctor’s office and get treatment for these problems. I can’t go to Wikipedia’s office for treatment. They are not providers.
Which website is a dentist’s website? Which is Wikipedia?
I told the doctor, “Your website looks like a Wikipedia page–not a dental office.” I felt a little bad because it seemed to have struck a bit of a nerve. He signed up for a Pro Membership, though, and we are helping him launch a new website and dental SEO marketing campaign.
If your website looks more like Wikipedia or a plastic surgery office, or even a “drill’em and fill’em” website than what it really is, you’ve got confusion in your dental marketing.
Dental SEO can do one thing: clarify who you are, what you do, and how you can best help someone. If it’s misguided or if it’s only supporting a website that is fundamentally flawed, it’s doomed to fail, and your dental SEO agency will continue to struggle.