Why Does Google Remove Reviews?
Google’s only criteria for a review is that it doesn’t distort the truth in any way. Here are the facts, right from Google:
“Reviews are automatically processed to detect inappropriate content like fake reviews and spam. We may take down reviews that are flagged in order to comply with Google policies or legal obligations.”
Spam and fake content are reviews that don’t reflect a genuine experience. Reviews will be removed that are duplicate, posted by the same person from multiple accounts, and not reflective of a real experience. Google will also remove off-topic reviews. This means regardless of the rating, no one can post content that doesn’t have to do with your dental office—this includes personal rants that are mostly off-topic! Reviews with content that is dangerous, derogatory, inappropriate, an infringement on others’ rights, and offensive will also be removed. Among the list of things Google reviews can’t have are:
- Reviews containing hyperlinks and email addresses
- Solicited reviews (a review created due to the writer being paid by the business. e.g. “I’m giving this restaurant 5 stars because they said if I write a positive review on their GMB page, I’d get a free meal!”
Google prohibits conflicts of interest and impersonation. No one can post a review of your business about employment experience, manipulate your reviews as a competitor, and you can’t review your own business. Finally, reviews will be removed when posted by someone pretending to be someone they are not.
Regardless of the reviews rating, Google upholds these standards and allows you and others to participate in the process by flagging reviews.