They Generally Perform Better
One of the top reasons we encourage our clients to either create their own personalized content or send it to us to post is because these types of posts generally perform better. Although your other content contains very valuable dental information that patients will find helpful and typically lead to new patients, the engagement doesn’t compare to personalized posts.
People love to see their dentist and familiar office faces behind the camera. Personalized content creates more of an emotional effect on viewers in comparison to infographic-type content. As a result, it generates more engagement.
If your content hasn’t been producing the engagement you had hoped for, sprinkling in personalized posts between infographic posts can help drive engagement up for all types of posts. When people interact with your content, it tells the algorithms that they like your content and will therefore continue to show similar content.