Are there certain “brands” or businesses that you really like? Maybe you think their email newsletters are catchy, or perhaps their site or products have a high-end luxury look that makes you feel special when you use them. These qualities are part of that business’s identity. It’s how they portray themselves to the public.
The reason it’s called a “brand identity” is simply because a brand is the name, design, symbol, or other feature that distinguishes one business’s goods or services from those of other sellers. In your case, as a dentist, your brand is your company name, your logo, and your colors that distinguish you from other dentists at first glance.
So what’s a brand identity? Your brand identity is the look, feel, and cohesive message you send with your practice name, logo, website design, office setting, style and tone of your website and marketing copy, and social media presence.
Do you need help developing your brand identity? Call (970) 672-1212 or schedule a free strategy call online.