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Make Your Dental Practice Recognizable with Brand Identity Development
The reason it’s called a “brand identity” is simply because a brand is the name, design, symbol, or other feature that distinguishes one business’s goods or services from those of other sellers. In your case, as a dentist, your brand is your company name, your logo, and your colors that distinguish you from other dentists at first glance.
So what’s a brand identity? Your brand identity is the look, feel, and cohesive message you send with your practice name, logo, website design, office setting, style and tone of your website and marketing copy, and social media presence.
Do you need help developing your brand identity? Call (970) 672-1212 or schedule a free strategy call online.
Why is Brand Identity Important?
In a nutshell, your brand identity allows you to stand out from the other dentists in the crowd. You may have several other dentists in your area that perform cosmetic dentistry, are neuromuscular dentists, or sleep dentists. How do you distinguish yourself from them? Through developing your brand identity.
- Brand identity helps new patients become aware of you. Most people need to hear or see you seven times before they remember you. Your brand identity ensures that people will recognize your marketing as you and not another dentist.
- You can differentiate yourself from the competition through brand identity development. Maybe you do a similar service as another dentist two miles away, but you can make yours stand out through a great brand identity.
- Your dental brand identity can foster loyalty. It allows your patients to get to know your practice the way they would a person and feel connected to it.
- Your brand identity is like your practice’s personality that is recognizable even before patients see your practice name. Just like a person who is known for wearing all pink, your practice can be known for high-quality service through dental brand identity development.
- By having a set plan for your identity, you’ll always send unified, consistent messages to your potential patients, regardless of which service you’re promoting or which channel you use to promote it. This really drives your message of high-quality service home each time a patient sees your marketing.
- Your brand identity is like your practice’s personality that is recognizable even before patients see your practice name. Just like a person who is known for wearing all pink, your practice can be known for high-quality service through dental brand identity development.
- By having a set plan for your identity, you’ll always send unified, consistent messages to your potential patients, regardless of which service you’re promoting or which channel you use to promote it. This really drives your message of high-quality service home each time a patient sees your marketing.
- You can differentiate yourself from the competition through brand identity development. Maybe you do a similar service as another dentist two miles away, but you can make yours stand out through a great brand identity.
- Brand identity helps new patients become aware of you. Most people need to hear or see you seven times before they remember you. Your brand identity ensures that people will recognize your marketing as you and not another dentist.
- Your dental brand identity can foster loyalty. It allows your patients to get to know your practice the way they would a person and feel connected to it.
How Pro Impressions Can Help You Develop Your Brand Identity
Pro Impressions Marketing offers brand identity development services through our Pro Membership. When you sign up for a Pro Membership, we’ll develop your brand identity as part of our service. We’ll do this by:
- Designing your logo: Your logo is the image associated with your practice. You’ll need a professional logo with colors that complement each other and speak to the personality of your practice. For example, if your dental practice is spa-like, we’ll choose calming colors that make people feel relaxed.
- Logo use: Now that you have a logo, it’s important to use it properly! That means always using the logo in the colors it was created, never distorting it, adding elements, or taking elements away. This goes a long way in making your practice recognizable among other dental offices.
- Website design: We’ll go about designing your website to be professional and give it the same personality you display in your office. Your website will look like you and give patients a great first impression. Your website will also communicate a unified message of your choosing.
- Tone of copy: “Copy” is just another name for the words on your website or other marketing materials. Your copy will add to your brand identity by sending a consistent message.
- Managing your social media presence: Social media is a great place to further develop your brand identity! It’s a place you can be “social” and really show people who you are and what your dental practice believes in.
- Create a “BISG”: BISG stands for Brand Identity and Style Guide. This is a one-page document that you can share with your print marketing company to ensure they’re using the right logo, correct colors, and proper voice in the copy. This way, every message you put out into the world is consistent and works toward your goals.
- Designing your logo: Your logo is the image associated with your practice. You’ll need a professional logo with colors that complement each other and speak to the personality of your practice. For example, if your dental practice is spa-like, we’ll choose calming colors that make people feel relaxed.
- Logo use: Now that you have a logo, it’s important to use it properly! That means always using the logo in the colors it was created, never distorting it, adding elements, or taking elements away. This goes a long way in making your practice recognizable among other dental offices.
- Website design: We’ll go about designing your website to be professional and give it the same personality you display in your office. Your website will look like you and give patients a great first impression. Your website will also communicate a unified message of your choosing.
- Tone of copy: “Copy” is just another name for the words on your website or other marketing materials. Your copy will add to your brand identity by sending a consistent message.
- Managing your social media presence: Social media is a great place to further develop your brand identity! It’s a place you can be “social” and really show people who you are and what your dental practice believes in.
- Create a “BISG”: BISG stands for Brand Identity and Style Guide. This is a one-page document that you can share with your print marketing company to ensure they’re using the right logo, correct colors, and proper voice in the copy. This way, every message you put out into the world is consistent and works toward your goals.
All these elements will send a unified message about the personality of your business. This is brand identity development.
Let Your Practice Shine with Brand Identity Development
Are you ready to sign up for the Pro Membership with Pro Impressions Marketing? The ongoing brand identity development services we provide are the cornerstone of your practice. Don’t let another dentist outshine your practice. Call (970) 672-1212 or schedule a free strategy call online.
