Branding and Reputation Management
Brooklyn Oak Dental Care
Dr. Siama Muhammad, owner of Brooklyn Oak Dental Care, is a dedicated practitioner who focuses on functional orthodontics, TMJ and headache treatment, sleep apnea solutions, and clear aligners such as Candid Pro and Invisalign. While her passion for patient care and advanced dentistry positioned her as a leader in the field, challenges with online visibility and patient acquisition held her practice back from achieving its full potential.
Dr. Muhammad partnered with Pro Impressions Marketing to tackle these obstacles, and the results transformed her practice’s digital presence, reputation, and patient flow.
Challenges
Before partnering with Pro Impressions Marketing, Brooklyn Oak Dental Care faced several hurdles that impeded its growth:
- Negative Online Visibility: Old litigation involving a former partner prominently appeared in search results, affecting the practice’s credibility.
- Low Patient Quantity and Quality: Despite offering advanced dental care, the practice struggled to attract a sufficient number of patients, and many who sought care were not ideal candidates for these services.
- Intense Competition: Operating in Brooklyn meant competing with larger, well-established practices, making it harder to stand out.
These challenges left Dr. Muhammad seeking a solution that would elevate her practice’s online authority and help her connect with qualified patients who needed her expert care.
Results
The results of the Pro Impressions partnership speak for themselves. Comparing Q3 and Q4 of 2024 to the first half of the year, Brooklyn Oak Dental Care achieved:
- 58% Increase in New Patient Calls
- 139% Increase in New Patient Form Submissions
- 136% Growth in Total Calls Tracked
- 689 New Patient Leads for the Year
In addition, the practice’s online reputation significantly improved, and Dr. Muhammad was able to hire an associate in Q3 to accommodate the increased patient flow.
The Client’s Perspective
A Transformational Partnership
A Transformational Partnership
Dr. Muhammad praised the Pro Impressions team for their role in Brooklyn Oak Dental Care’s success, stating simply:
“The best!”
Her team echoed this sentiment, with staff members like Dr. Haque noting:
“The website and marketing support have been game-changers for our practice. Pro Impressions’ authentic approach has made all the difference.”
Strategy: A Comprehensive Approach to Transformation
Pro Impressions Marketing implemented a multi-faceted approach to help Brooklyn Oak Dental Care overcome its challenges and achieve its goals.
1. Rebranding and Website Enhancement
The first step was a complete rebranding of Brooklyn Oak Dental Care to reflect its advanced capabilities and warm, patient-focused care. Pro Impressions developed a modern, user-friendly website that:
- Highlighted the practice’s expertise in TMJ treatment, Functional Orthodontics, and sleep apnea solutions.
- Provided seamless navigation for an enhanced user experience.
- Included patient-friendly educational content to establish trust and authority.
Dr. Muhammad shared her appreciation for the transformation:
“The Pro Impressions team created a website that’s not only informative but also visually appealing and modern. It truly reflects who we are and helps us connect with the right patients.”
2. Boosting Online Reputation
Pro Impressions focused heavily on improving Brooklyn Oak Dental Care’s online reputation by:
- Encouraging satisfied patients to leave positive Google reviews.
- Highlighting these testimonials across the website and marketing materials to build trust.
- Addressing outdated litigation search results by creating fresh, authoritative content that showcased the practice’s strengths.
One glowing review from Dr. Fariha Haque reflects the impact of Pro Impressions’ efforts:
“Tisa and the Pro Impressions team have been amazing! Their work has helped us market our practice in a way that feels authentic and effective. I couldn’t be happier.”
3. Search Engine Optimization (SEO)
To improve search rankings, Pro Impressions implemented an aggressive SEO strategy that included:
- Optimizing content for local search terms like “TMJ specialist Brooklyn” and “sleep apnea treatment near me.”
- Building high-quality backlinks to boost authority.
- Regularly updating blog content to keep the site fresh and relevant.
4. Driving Quality Leads
Pro Impressions created targeted ad campaigns and focused on improving the practice’s lead-capture process. The result was a steady influx of qualified patients who matched the practice’s services, such as sleep apnea treatment and clear aligners.
Next Steps: Building on Success
Looking ahead to 2025, Brooklyn Oak Dental Care aims to build on its success by focusing on:
- Social Media Engagement: Sharing more images and videos of the team and Dr. Muhammad to foster trust and strengthen community ties.
- Growing Google Reviews: Continuing to encourage patients to leave positive reviews to further boost visibility and reputation.
- Promoting Comprehensive Care: Highlighting the practice’s dedication to long-term patient wellness and overall mouth health.
Pro Impressions Marketing will continue to support these efforts, ensuring Brooklyn Oak Dental Care remains a leader in its field.
