Dentists who truly want to grow their practices are constantly on the hunt for new patients, and in order to recover from the pandemic, dentists will have to employ some key online marketing principles for hunting down new patient leads online. They can be elusive. Market Where the New Patients Are [...]
Effective marketing makes the most of every dollar spent. We know that our clients don’t want us to waste a dime of their marketing budgets, and that’s why we are saying “Farewell!” to one of the icons of social media: Twitter. The Upside of Quitting Twitter In their book, Freakonomics and corresponding podcast, [...]
When hikers plan a thru-hike, the first thing they do when packing their backpack is to make it as light as possible. Why? If it’s too heavy it will slow them down; not to mention make the experience much more painful than it needs to be. The same is true with websites. The more [...]
Last year, at Pro Impressions headquarters in Loveland, Colorado, I discovered that you can replace the casters on your office chair with rollerblade wheels like these: I’m not here to sell you wheels. The above image is linked to Amazon, but it’s not an affiliate link and I don’t know the company [...]
The end is not in sight for the COVID-19 pandemic. There are so many unknowns, and as of this writing on April 1, 2020, the daily increase in cases is continuing to climb. Even when we figure out how to beat the virus and return to a new normal in society, the economic impact [...]
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