Building Your Business

Should You Use ChatGPT AI to Write Your Dental Content?

The internet marketing community is abuzz about OpenAI’s ChatGPT, the new artificial intelligence platform currently in a “free research preview” phase, open to the public. It can do all sorts of things, including producing text that could, in theory, be used to write content for a dentist’s website, blog posts, or social media. Just [...]

Marketing During a Recession

Many economists and banks predict a recession in 2023, and most agree that if there is one, it’ll be a light one. Still, the thought of a recession can be scary for many business owners. Dentists wonder if there is to be a recession, what costs can they cut? Well, that’s not an easy [...]

12 Dental Marketing Ideas to Capitalize On in the New Year

The end of the year is a busy time for everyone. You have family obligations, outings with friends, and wrapping up the year for your business. On top of that, you need to plan for next year. Here are 12 dental marketing ideas to get you started on your dental marketing plan for 2023. [...]

Why Pay-Per-Click is Important for Dentists

“Do dentists really need pay-per-click advertising?” “We get most of our patients from referrals.” These are two phrases we hear a lot. If you’re looking for an opinion from dental marketing experts, here’s our view.  Yes, dentists really do need pay-per-click advertising.  It’s wonderful that you get many patients from referrals. We hope you [...]

It’s Not Your SEO: Adaptive Capacity in Digital Marketing

Dear Potential SEO Client, I’d love to help you, and if you want to pay my company to reoptimize your website, we can do that, but it’s unlikely to help you. I hate to say this, but it’s not your SEO. That’s not the problem. Your website is like the proverbial camel. Straw after [...]

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