Building Your Business

This Has Nothing to do with Marketing…Or Does It?

Last year, at Pro Impressions headquarters in Loveland, Colorado, I discovered that you can replace the casters on your office chair with rollerblade wheels like these: I’m not here to sell you wheels. The above image is linked to Amazon, but it’s not an affiliate link and I don’t know the company [...]

Brand Recognition Wins The War: Google Loves a DSO

Solo practitioners without an established local marketing effort are in trouble. Dental service organizations (DSOs) are eating their lunch because they have a larger brand presence supported by a larger marketing effort than any individual office typically exerts on their market. They can obviously do this because they have a multitude of dentists who are [...]

The Rule of 20: Your Marketing Requires More Frequency to Be Effective

You might be wondering why you should continue marketing to your patients when you can’t see them. Although COVID-19 has interrupted our lives, it’s not here to stay. You should still continue your marketing efforts because you’re marketing to patients who will be able to see you presumably in a month or so. People [...]

Is it Safe to Visit the Dentist Right Now Due to Coronavirus?

Coronavirus disease (COVID-19) has the entire world in panic mode. As of March 16, 2020, there are 169,387 confirmed cases of COVID-19; 6,513 deaths and 77,257 recoveries worldwide. In the U.S. there are 3,774 positive cases and 69 deaths. The CDC recommends canceling large events and limiting gatherings of 50 or more people. Many people [...]