Dental Marketing

You’ve Got to Do Something

In all likelihood, the average dentist's retirement plans just took a massive detour when the stock markets dropped to their lowest point since the 2008 recession. On top of that, you’re probably not even able to see patients right now due to the COVID-19 pandemic. You’ve got to do something. It would probably be [...]

Brand Recognition Wins The War: Google Loves a DSO

Solo practitioners without an established local marketing effort are in trouble. Dental service organizations (DSOs) are eating their lunch because they have a larger brand presence supported by a larger marketing effort than any individual office typically exerts on their market. They can obviously do this because they have a multitude of dentists who are [...]

Is it Safe to Visit the Dentist Right Now Due to Coronavirus?

Coronavirus disease (COVID-19) has the entire world in panic mode. As of March 16, 2020, there are 169,387 confirmed cases of COVID-19; 6,513 deaths and 77,257 recoveries worldwide. In the U.S. there are 3,774 positive cases and 69 deaths. The CDC recommends canceling large events and limiting gatherings of 50 or more people. Many people [...]

Questions to Ask a Dental Marketing Company Before You Hire Them

Today, a dentist sent me a list of questions about our services that they wanted to have answered before they signed up for a membership with us. As always, I was happy to help. All of these are perfectly fair questions that you should ask a dental marketing company before you hire them. 1. Will [...]

Better Results Through More, Fresh, Continuously Posted Photos

A new article posted on Search Engine Land by the president of Bright Local, an online business listing management company, reveals the results of a sizable study they conducted. After analyzing 15,191 Google My Business listings with over 580,000 images, they found a strong correlation between listings that had more images and improved performance [...]