Dental Marketing

As full-time marketers, we sometimes forget that not all of our clients are as familiar with marketing terms as we are. You’re full-time dentists or dental professionals—there’s no reason why you should know what PPC or SEO means. To help you stay on the same page as us, we thought it might be helpful [...]

Dentists are experts at one thing—being dentists. Although some dentists are also experts at marketing, the large majority would rather focus on what they know best and outsource marketing to a trusted dental marketing company. Whether they’ve outsourced their marketing or not, there are two huge mistakes dentists often make with their marketing. Fortunately, [...]

When you’re spending hundreds or thousands of dollars on marketing every month, you can expect to get at least some new patients in the door. But if you’re not getting new patients, you might start to wonder if you’re just wasting your money on marketing. When you trust your money in the hands of [...]

There’s no sense in creating a digital marketing plan for your dental practice if you don’t plan for how you will keep things moving and successful in the long run. You could make the case that it doesn’t matter how a campaign starts as long as it’s effectively managed on an ongoing basis. Even [...]