Dental Marketing in the Metaverse

This is a dentist’s website in the Metaverse- specifically, it’s a dentist’s website in the 2-D browser of a popular VR headset.  It’s a far cry from actual virtual reality marketing for dentists, but it’s the beginning. When cell phones became accessible tech for the average person, companies immediately exploited [...]

Your Dental Website Isn’t About You

Have you ever looked at a website and didn’t find any helpful information on how they can help you? Or maybe you had to scroll through paragraphs about how their grandfather started the business 80 years ago, and now they’re carrying on the legacy? You likely left the site and went to another to [...]

How to Get More Patients: Build a Winning Website

While striving to keep up with the newest technological advances in dentistry, you purchase equipment. Some of these become essential parts of your business that save you and your patients time and money. Then there’s equipment that didn’t fit your practice and was a wasted portion of your budget. Which category does your

Does This Belong On Your Website?

If you don’t want to blog about something or share on social media, you need to ask yourself if it belongs on your website. Visitors to your website, including Google’s Bot, want to know what your practice is all about. If something doesn’t merit mention in your blog occasionally, and you don’t [...]

Should Dentists Buy a “Best Of” Town Listing?

Various websites and local magazines offer “Best Of” listings, usually with a fee attached. Sometimes they involve voting, but often they are essentially an accolade for sale. Should dentists buy these listings? It depends on a few considerations, but the short answer is: Yes, usually they help more than they hurt. We’ll dive in [...]

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