You own the keys to your marketing kingdom, but when you pass the keys along from company to company, you might sabotage your online marketing in the process. Your specialty is dentistry, not marketing, so how would you even know if your kingdom is being sabotaged? You likely wouldn’t. Until you see poor marketing [...]
Social media marketing coupled with paid advertising on these platforms continues to dominate the bleeding edge of dental marketing. While Instagram itself is not a new platform, it is still the most popular platform in the social media space after Facebook and Youtube. With nearly 90% of Instagram users following at least one business [...]
Dentists who truly want to grow their practices are constantly on the hunt for new patients, and in order to recover from the pandemic, dentists will have to employ some key online marketing principles for hunting down new patient leads online. They can be elusive. Market Where the New Patients Are [...]
Effective marketing makes the most of every dollar spent. We know that our clients don’t want us to waste a dime of their marketing budgets, and that’s why we are saying “Farewell!” to one of the icons of social media: Twitter. The Upside of Quitting Twitter In their book, Freakonomics and corresponding podcast, [...]
Imagine you’re planning a birthday party and you decide to solicit the help of others. You tell these people your vision and put your faith in them to bring your dreams to life. It isn’t until the day of the party that you realize your party doesn’t look anything like you envisioned. You [...]
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