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Dentists Attract More New Patients by Optimizing Google My Business

There are many moving parts to market a dental office, and dentists frequently neglect a powerful tool that they already have at their disposal. The problem is that they don’t even know it’s there or that they have control over it. It’s a shame that this marketing tool, which often gives patients their first impression of [...]

Why Wrong Number Calls to Your Dental Practice Happen and How to Stop Them

Wrong Number Calls Driving You Crazy? With Google Ads, we pay Google to get clicks from prospective patients. So, it feels wrong when they send people to our offices who are just trying to call their current dental office! How does that even happen?! It’s a common occurrence that many offices endure in the [...]

By |September 3rd, 2021|Google, PPC|

De-Prioritizing COVID-19 Messaging

Google recently made a change to how it displays its “COVID-19 safety info”. Google does not display this information for all search engine results, but any dental search since the beginning of the pandemic leads to a results page that is capped at the top with a warning about COVID-19. Google did what they [...]

May 2020 Google Core Update: What You Need to Know

Over the past year, Google has started to make an official announcement when releasing some major algorithm updates. Although Google updates constantly, we never know quite what to expect. For instance, the last official “core” update Google made was at the beginning of January 2020. Google announced a core update on May 4th, 2020 [...]

Local Dental Office Impressions Matter More

My clients and I have something in common: we tend to focus on the end goal of new patients to their practice. For a long time, this was something that organic visibility did a great job of achieving. You built a great website, filled it with great content, and Google would almost do the [...]

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