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Why Wrong Number Calls to Your Dental Practice Happen and How to Stop Them

Wrong Number Calls Driving You Crazy? With Google Ads, we pay Google to get clicks from prospective patients. So, it feels wrong when they send people to our offices who are just trying to call their current dental office! How does that even happen?! It’s a common occurrence that many offices endure in the [...]

By |September 3rd, 2021|Google, PPC|

De-Prioritizing COVID-19 Messaging

Google recently made a change to how it displays its “COVID-19 safety info”. Google does not display this information for all search engine results, but any dental search since the beginning of the pandemic leads to a results page that is capped at the top with a warning about COVID-19. Google did what they [...]

May 2020 Google Core Update: What You Need to Know

Over the past year, Google has started to make an official announcement when releasing some major algorithm updates. Although Google updates constantly, we never know quite what to expect. For instance, the last official “core” update Google made was at the beginning of January 2020. Google announced a core update on May 4th, 2020 [...]

Brand Recognition Wins The War: Google Loves a DSO

Solo practitioners without an established local marketing effort are in trouble. Dental service organizations (DSOs) are eating their lunch because they have a larger brand presence supported by a larger marketing effort than any individual office typically exerts on their market. They can obviously do this because they have a multitude of dentists who [...]

Warning: It’s Probably Not Google Calling

I’ve had numerous offices reach out to me saying, “Google called our office and said that our profile is out of date. I gave them your information.” I’m so glad that these offices responded this way. Beware: unscrupulous companies are calling dental offices and other businesses ({{{{link id='50001' text='including the Pro Impressions Marketing office'}}}}!) [...]

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