Google

To be clear from the start: no one really knows what Google is going to do unless Google comes right out and says what they are doing or until a change is rolled out and the marketing community is sent into a frenzied adjustment period. The news that broke this week was somewhere in [...]

Google announce in late Spring that it would add an even larger focus on mobile speed to its ranking algorithm starting in early July. The search giant also recently confirmed a large "search quality update" to its algorithm on August 1. As part of this announcement, a Google spokesperson reiterated what they said via [...]

As I wrote about last month, Google rolled out a core algorithm update at the beginning of August, assuring the online marketing world that this was just standard operating procedure- that they do this kind of thing all the time. For dentists though, this algorithm update had more significance than it did for many [...]

Managing Google Ads campaigns for practices across the United States has allowed opportunities to test a variety of pay-per-click strategies and to uncover tactics that help us to convert more traffic into phone calls and emails. By pruning keywords and ad that would otherwise water down results and bring in garbage inquiries masquerading [...]