Tips for Improving New Patient Flow

No matter the marketing and dental advertising strategy and budget size, you are limited by the available pool of prospective patients and the frequency with which you run your ads. If you’re still feeling pinched for patients, you might take a step back and see if you could change your processes to [...]

Your Chairside Manner Shines on Social Media

When you see the patient in the chair, you probably greet them when you first walk through the door. You get in agreement on what you’re doing, and then you probably get to work. From there, how much do you interact with the patient? If you’re getting full marks from the patient, you: Make [...]

TMJ Marketing for Dentists who Rock

I am often asked, “How do I get more TMJ patients in my dental practice?” Or specifically, “How can I get more TMJ patients from my marketing?” The dentists who ask this are highly trained in treating TMJ disorder (temporomandibular joint), but they struggle when it comes to marketing TMJ. They don’t understand what [...]

Don’t Hire Your Kids for Your Dental Social Media Management

Your prospective patients need to find you, and your team needs your schedule jumping! Social media marketing helps increase your visibility if it’s managed well, but hopefully, you’re too busy and too smart to do it yourself. If you’re considering some social media marketing nepotism to solve that problem, here are some things to [...]

Why Dentists Should Use Copyscape to Avoid Getting Screwed

Dentists need content to fuel their marketing. Without the text on a website, it would just be a collage of images. Google is getting better at understanding images and what they represent, but they still rely on text to understand what a website is all about. Google can assign even more value and relevance [...]

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