The amount of money you have to spend to generate a phone call, email, chat message or some other opportunity to connect with a prospective patient is called the cost per lead (CPL) in your marketing campaign. The problem is that dentists don’t usually know what the cost per lead of their campaign is [...]
Getting more new dental patients online is almost always doable. If your online marketing isn’t yielding new patient phone calls and emails in the quantity or quality that you want, and you’re wondering if more online visibility is possible, here’s a breakdown of the key ingredients that make Pro Impressions Marketing so successful at [...]
Investing in marketing is a lot like buying a house, unless you’re a marketer, or real estate agent, you might not understand what goes into the pricing. For real estate, it’s pretty simple. The home value is based on square footage, neighborhood, specific features, and other property values in the neighborhood. On the flip [...]
Over the years, I’ve occasionally talked with dentists who share some commonly held beliefs about pay-per-click advertising that have kept them from launching Google Ads and other paid search strategies. They’ve had bad experiences with ads and are worried that, if they try Google Ads again, it’ll be a big waste [...]
Once lockdowns were lifted, a number of states began to see a resurgence in COVID-19 cases. Experts predict that fall will bring a COVID-19 resurgence or a second wave. It also doesn’t help that the World Health Organization recently urged people to avoid the dentist after deeming it unsafe even though not one single [...]
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