Investing in marketing is a lot like buying a house, unless you’re a marketer, or real estate agent, you might not understand what goes into the pricing. For real estate, it’s pretty simple. The home value is based on square footage, neighborhood, specific features, and other property values in the neighborhood. On the flip [...]
Over the years, I’ve occasionally talked with dentists who share some commonly held beliefs about pay-per-click advertising that have kept them from launching Google Ads and other paid search strategies. They’ve had bad experiences with ads and are worried that, if they try Google Ads again, it’ll be a big waste [...]
Once lockdowns were lifted, a number of states began to see a resurgence in COVID-19 cases. Experts predict that fall will bring a COVID-19 resurgence or a second wave. It also doesn’t help that the World Health Organization recently urged people to avoid the dentist after deeming it unsafe even though not one single [...]
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