Every industry is different. The way a dentist markets to potential patients is different from how Coca-Cola advertises to their customers and different from marketing for real estate. It might seem easy to look online and find ‘marketing best practices for any business,’ but you’re not just any business. You are a dental office, [...]
Pay-per-click advertising (PPC) has the potential to bring explosive growth to almost any dental practice. The problem is that many dentists don’t understand some critical aspects of the ad medium that make it great. They end up steering clear of PPC altogether or give it a brief, ill-conceived try and then bail. They’re missing out! [...]
Our typical client would love to increase the number of dental implant patients that they see each month. If that describes you, you can increase your chances of running a successful Google Ads dental implants campaign by keeping in mind the following pro tips. These tips will help you win the battle for these [...]
Wrong Number Calls Driving You Crazy? With Google Ads, we pay Google to get clicks from prospective patients. So, it feels wrong when they send people to our offices who are just trying to call their current dental office! How does that even happen?! It’s a common occurrence that many offices endure in the [...]
The amount of money you have to spend to generate a phone call, email, chat message or some other opportunity to connect with a prospective patient is called the cost per lead (CPL) in your marketing campaign. The problem is that dentists don’t usually know what the cost per lead of their campaign is [...]
Our company is unique, and we know we’re not a perfect fit for everybody. There’s a lot that goes into evaluating a dental marketing agency. We’ve created a list of things to consider when weighing whether or not we’re likely a good fit for you and vice versa. Please check it out.
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