On August 1, 2018, Google released a new algorithm update that SEO guru, Barry Schwartz coined the “Medic Update”. It's called the Medic Update because it targeted medical, health, fitness, and YMYL (Your Money or Your Life) websites. The Medic Update had a huge impact on dental websites that caused many to lose significant rankings. [...]
You might see dentists in your area posting blogs left and right and wonder how much they can really say about dental implants. You’re not wrong. There are only so many blogs you can write about a certain topic before they all start sounding the same. Although in the past a high blogging frequency [...]
Over the past year, Google has started to make an official announcement when releasing some major algorithm updates. Although Google updates constantly, we never know quite what to expect. For instance, the last official “core” update Google made was at the beginning of January 2020. Google announced a core update on May 4th, 2020 [...]
SEO (search engine optimization) can be a risky endeavor. Ideally, you would like to enter into a relationship with an SEO firm with the best intentions. Unfortunately, if the company uses tactics that Google or other search engines frown upon, your rankings will pay the price. It doesn’t matter if the company [...]
Whether they know it or not, many dentists struggle with a major problem that hinders their website marketing results: their content is thin. In other words, the content doesn’t offer any value to website visitors. When website content is thin, it actually affects your online visibility. Google takes one look at the thin content [...]
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