Dental Case Study –
Country Club Dentistry

Dental Case Study – Country Club Dentistry

Project Overview

Dr. Rod Strober began his journey in 2007 with a private practice in San Diego, CA. In 2013, he joined forces with Pro Impressions Marketing, marking the start of a fruitful partnership.

However, in 2018, Dr. Strober decided to retire, seeking to enjoy the serene and warm climate of the desert. But the call of dentistry was too strong to ignore. In 2019, he made a return to the field by purchasing Country Club Dentistry. Recognizing the need to rebuild his brand and establish a strong presence for his new venture, Dr. Strober rekindled his relationship with Pro Impressions Marketing. Our mission was clear: to create a new brand identity for Country Club Dentistry that reflected Dr. Strober’s unparalleled expertise and passion and to firmly establish this practice as a premier destination for top-quality dental care in its new location.

Country Club Dentistry Logo


  • Develop a fresh, modern website design that aligns with the new vision and brand identity of Country Club Dentistry under Dr. Strober’s leadership.
  • Transition the website from the previous owners’ content to accurately reflect Dr. Strober’s unique services, expertise, and brand ethos.
  • Create an intuitive, user-friendly website interface that provides an easy and informative experience for patients seeking dental services.
  • Implement robust Search Engine Optimization strategies to improve the website’s visibility and ranking on search engines.
  • Develop and integrate new, engaging content that resonates with current and prospective patients.
  • Ensure that all aspects of the website, from visuals to content, consistently reflect the renewed brand identity.
  • Set up tools for ongoing analytics and performance tracking to continually assess and optimize the website’s effectiveness.
  • Implement targeted Pay-Per-Click advertising campaigns to drive increased traffic to the website.
  • Develop and execute a strategic social media plan to enhance Country Club Dentistry’s brand presence, engage with the community, and showcase Dr. Strober’s expertise and patient success stories.

Key Achievements

Pro Impressions Marketing’s strategic approach has led to remarkable achievements for Country Club Dentistry. Our targeted Facebook advertising campaigns have seen a significant surge, with paid Facebook reach increasing by approximately 288% compared to the previous year. This substantial growth in reach is complemented by a 138% increase in paid Facebook impressions, indicating a broader and more effective engagement with the target audience on social media.

Our focus on Search Engine Optimization (SEO) has yielded impressive results. The website for Country Club Dentistry consistently ranks in the top three search results, known as the “3 pack,” for a variety of crucial search terms. These terms are highly relevant to the services offered by Dr. Strober and include keywords like “Cosmetic Dentist Rancho Mirage” and “Cosmetic Dentistry Near Me.”

The website redesign has been a pivotal step in enhancing Dr. Strober’s brand image and elevating the overall user experience. We crafted a website that reflects the sophistication and quality of Dr. Strober’s dental services and offers an intuitive and engaging user interface. The new design harmoniously blends aesthetics with functionality, ensuring that visitors can easily navigate through the site, access information about various dental services, and feel the essence of Dr. Strober’s professional and patient-centric approach. With a desktop speed of 98 and a mobile speed of 85, the website is responsive and among the fastest in the industry.

Country Club Dentistry Thrives

Pro Impressions Marketing increased social media reach, social media impressions, and website speed.


Increase in Facebook reach


Increase in Facebook impressions

98 & 85

Website speed on desktop and mobile

Dr. Strober Testimonial

Client Testimonial

“Having worked with Pro Impressions for over 10 years now, I am confident that their web design, SEO, and marketing are directly related to the success of my practice. I am always at the top of the page for Google searches, and they have kept me within my budget for ad campaigns. Jonathan Fashbaugh has created an incredible team that utilizes a collaborative effort to ensure that my website is current, easy to navigate, and always at the top of the search engine page. Thank you, Pro-Impressions, for being an integral part of creating a successful and even thriving dental practice during these challenging times.”


Improved Brand Image

We revitalized the brand image and website of Country Club Dentistry to mirror the high caliber of Dr. Strober’s dental practice. The redesigned website now exudes a refined and professional aesthetic, aligning seamlessly with the exceptional quality of dental care provided. We focused on creating a user-friendly, informative, and visually appealing online presence, ensuring that every aspect of the website reflects the practice’s commitment to excellence.

example for improved brand image for Country Club Dentistry

Social Media

The practice’s paid Facebook reach has soared by approximately 288%, while paid Facebook impressions have increased by 138%, indicating a significant expansion in audience engagement and brand visibility.

Dental Social Media Post
Google 3-pack for dental related terms

Search Engine Optimization

Country Club Dentistry has achieved a coveted position, consistently ranking in the top three, or “3-pack,” for key search terms.

Website Speed

Website speed can significantly impact a patient’s experience and lead to more booked appointments. Country Club Dentistry’s desktop speed is 98, and mobile speed is 85.


mobile website speed indicator


desktop website speed indicator

Partner with Pro Impressions Marketing

Partnering with Pro Impressions Marketing is your key to unlocking more new patient leads for your dental practice. Our proven expertise in digital marketing, as showcased with Country Club Dentistry, ensures tailored strategies that amplify your online presence and resonate with your target audience. Choose us for a partnership that goes beyond marketing, one that’s committed to your practice’s growth and success. Schedule a consultation today.