Dental Case Study:
Garrett Goodling Dentistry

Increasing Online Visibility

Garrett Goodling Dentistry, previously known as the practice of Dr. Michael T. Rosen, is a trusted dental office providing services in TMJ treatment, dental implants, and family dentistry. Initially joining Pro Impressions Marketing in August 2021 under Dr. Rosen’s ownership, the practice transitioned to Dr. Garrett Goodling in January 2024. With the new ownership, Dr. Goodling set goals to expand the practice’s patient base, focusing on family dentistry and dental implants while continuing to support Dr. Rosen’s TMJ focus on a limited schedule.

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Overcoming Hurdles to
Growth and Visibility

Before the transition to Dr. Goodling’s ownership, the practice faced several key challenges:

  • Limited Visibility for Key Services: Despite established TMJ offerings, the practice was not maximizing reach for broader services like family dentistry and dental implants.
  • Outdated Branding: The practice’s branding, website design, and overall online presence needed a refresh to align with the new ownership and attract a broader patient base.
  • Underutilized Social Media and PPC Campaigns: Social media engagement and pay-per-click (PPC) campaigns required optimization to target potential family and implant dentistry patients and maintain TMJ traffic.

Goals to Drive New Patient Growth and Community Engagement

With a new brand vision and growth strategy, Pro Impressions Marketing set out to achieve the following objectives:

Rebrand and Redesign: Launch a fresh website and updated logo to reflect Dr. Goodling’s ownership and appeal to new family and implant dentistry patients.

Boost Conversions: Improve patient acquisition through optimized PPC campaigns and targeted social media efforts.

Drive Traffic to Key Service Pages: Increase engagement on the Family Dentistry and Dental Implants service pages to attract local patient inquiries.

Maintain TMJ Search Visibility: Continue leveraging strong organic search positions for TMJ-related searches.

Rebrand and Redesign: Launch a fresh website and updated logo to reflect Dr. Goodling’s ownership and appeal to new family and implant dentistry patients.

Drive Traffic to Key Service Pages: Increase engagement on the Family Dentistry and Dental Implants service pages to attract local patient inquiries.

Boost Conversions: Improve patient acquisition through optimized PPC campaigns and targeted social media efforts.

Maintain TMJ Search Visibility: Continue leveraging strong organic search positions for TMJ-related searches.

Crafting a Strategy for a Modern, Patient-Centric Practice

Our approach was to create a cohesive digital marketing strategy that aligned with the practice’s new brand identity and goals under Dr. Goodling’s leadership. Key components of this strategy included:

Dental Website Design icon service

Website Redesign

We overhauled the website with a sleek, patient-focused design, improved navigation, and high-quality visuals. This enhanced user experience and communicated Dr. Goodling’s commitment to modern, comprehensive dental care.

Search Engine Optimization (SEO) for dentist service icon

SEO Optimization

We targeted high-value keywords specific to Dr. Goodling’s primary services, such as “Dental Implants in [City]” and “Family Dentistry near me.” By optimizing the structure, content, and metadata, we strengthened the practice’s local SEO performance to drive more traffic to these pages.

Content Writing for dentist service icon

Conversion-Optimized Content

Our team crafted engaging, patient-centered content to enhance conversion rates. This included clear calls to action, patient testimonials, and simplified booking paths, encouraging visitors to schedule appointments.

Pay Per Click (PPC) for dentist service icon

PPC Campaigns

Transitioning from a basic boosts strategy, we implemented a targeted PPC campaign focusing on key services—Dental Implants, TMJ, Family Dentistry, and Cosmetic Dentistry. This strategic shift resulted in higher reach and a notable decrease in cost per conversion.

Social Media Management for dental practices icon image

Social Media Engagement

We developed and posted engaging social media content highlighting family-focused milestones like the “Goodling Family Gender Reveal” and team appreciation posts, alongside educational content about popular services like veneers and smile makeovers. These efforts boosted local community engagement and strengthened brand recognition.

Remarkable Results: Growth Across All Metrics

The results of these initiatives were transformative for Garrett Goodling Dentistry, showing significant improvements across multiple metrics:

Website Traffic

  • Family Dentistry Page: Traffic to the Family Dentistry page surged, showing a remarkable 6,881.82% increase year-over-year, reflecting growing interest from local families.
  • Dental Implants Page: Local traffic to the Dental Implants page rose by 77.57%, reinforcing its position as a core service for the practice.
  • TMJ Pages: High organic rankings for TMJ keywords were consistently maintained, with positions ranging between #1 and #4. TMJ-related pages ranked among the top 10 most-clicked pages, underscoring Dr. Rosen’s continued impact in this area.

Social Media Growth

  • Organic Reach: Reached 41.8K, an 83.1% increase over previous engagement, reflecting stronger audience engagement and brand visibility.
  • Paid Reach: Switching to a targeted campaign strategy boosted paid reach to 23.9K.
  • Overall Engagement: Total engagement rose by 40.2%, with an engagement rate per impression increase of 194.7%, indicating the success of content tailored to patient interests and needs.

Conversions

  • The PPC campaign drove a substantial increase in patient inquiries for dental implants and family dentistry, with a significant reduction in cost per conversion. This highlights both the efficiency and effectiveness of our new campaign approach.

In Their Words

“I can’t tell you how much I have enjoyed and appreciated working with Pro Impressions. We have been working together to improve my online marketing and increase referrals in specific areas of my dental practice and it’s been fun to see the results of our labor. Thanks Caitlin and guys for all your hard work. I’m going to pat myself on the back for choosing you.”

DR. MICHAEL ROSEN

Ready to Transform Your Dental Practice’s Online Presence?

Garrett Goodling Dentistry’s success story showcases the power of a strategic, tailored approach to digital marketing. With our expertise in SEO, branding, social media, and PPC, Pro Impressions Marketing helped Dr. Goodling’s practice expand its reach, elevate patient engagement, and attract more qualified leads—all while maintaining strong visibility for existing services.

If you’re looking to:

  • Increase your practice’s visibility for key services,
  • Improve your website’s conversion rates through a seamless, patient-centric design,
  • Engage more effectively with local patients,
  • Optimize social media and PPC campaigns to reach your ideal audience,
  • Increase your practice’s visibility for key services,
  • Engage more effectively with local patients,
  • Improve your website’s conversion rates through a seamless, patient-centric design,
  • Optimize social media and PPC campaigns to reach your ideal audience,

then Pro Impressions Marketing is here to help. Let us build a marketing strategy that aligns with your vision, highlights your practice’s unique strengths, and drives real growth.

Contact us today to learn how we can help your dental practice achieve similar results!