Dental SEO Case Study – Michigan Center for TMJ & Sleep Wellness

Project Overview

Dr. Haddad started the Michigan Center for TMJ and Sleep Wellness—a practice solely focused on helping people with TMJ and sleep apnea—and came to Pro Impressions in 2015. He also wanted to use the Michigan Center for TMJ and Sleep Wellness as a feeder for his other practice, Rochester Advanced Dentistry. We created a new logo, website, and marketing campaign to help him launch his new office.


  • Establish the Michigan Center for TMJ and Sleep Wellness as the premier TMJ and sleep treatment provider in the Detroit area.
  • Create a new TMJ and sleep apnea-focused brand
  • Gain local traffic
  • Gain organic keyword traction

Key Achievements

Since we created Dr. Haddad’s website and brand for the Michigan Center for TMJ and Sleep Wellness, the new practice and Rochester Advanced Dentistry have boomed. His TMJ and sleep apnea-focused website has gained local traffic through high organic keyword rankings, Google Ads, and other marketing that contributes to the new branding. We successfully positioned Dr. Haddad as the top choice for TMJ and sleep apnea treatment in Detroit through a focused brand.

Marketing with Pro Impressions can help your marketing efforts too. Call (970) 672-1212 or schedule a consultation online today.

The Michigan Center for TMJ & Sleep Wellness Thrives

The Michigan Center for TMJ & Sleep Wellness is one of the practices we market for Dr. Haddad. We increased his local traffic, organic keywords, and conversions.


Increase in local traffic


Increase in organic keywords


Increase in conversions

Local Traffic

Local traffic to the website has helped Dr. Haddad gain new patients during his continued Pro Impressions Marketing membership. We saw a jump in traffic when patients returned to the dentist after the high point of the COVID-19 pandemic, which has leveled out since, but traffic remains high and trending higher. Dr. Haddad opted for a more aggressive marketing strategy when his competitors were pulling back during the height of the pandemic, which mitigated damages and kept his website traffic high.

Google local traffic report showing increase in traffic to TMJ and Sleep apnea website
example of branded dental website, for desktop and for mobile bar graph showing an increase in ranks and organic Google keywords based on tmj and sleep apnea terms

Organic Keywords

Dr. Haddad ranks high on search engine lists for relevant keywords in the Detroit area. Keywords searches like “TMJ Dentist Detroit” and “sleep apnea dentist Detroit” on Google show his practice when patients look for a TMJ or sleep dentist nearby.

Patient Call Volume

Even though we see a significant dip in call volume due to the pandemic in 2020, we see an even more substantial jump since. We attribute this to his choice of an aggressive marketing strategy during the pandemic.

Website Redesign

We created Dr. Haddad’s website from the ground up with a new brand centered on how he can help patients suffering from TMJ and/or sleep apnea. His website features optimization for all devices, an easy user interface, high loading speeds, and patient-centric content.

This brand—focused on only two main treatments—tells patients and Google that he is the dentist to see when experiencing TMJ or sleep apnea. Instead of TMJ and sleep apnea being one of many services, it’s expertly focused. Especially following the pandemic, we have found that wellness is important to people and we believe that some of his success has come from a wellness-focused brand.

Do you want to create a new brand to market your services expertly? Call (970) 672-1212 or schedule a consultation online today.

example of branded TMJ & TMD dental website, for desktop and for mobile

Client Testimonial

“I can’t say enough about the level of service, personal attention, and return on investment that I have received from Pro Impressions Marketing! They manage my multiple offices’ websites, social media marketing, and blogs and the results are unreal. If you aren’t getting new patients from your website, then it is NOT built right or NOT managed properly. The majority of new patients we see are directly from our website…and they are the RIGHT types of patients. This company is the key to my success in properly marketing my practice.”