Dental SEO Case Study – Michigan Center for TMJ & Sleep Wellness
Project Overview
Dr. Haddad started the Michigan Center for TMJ and Sleep Wellness—a practice solely focused on helping people with TMJ and sleep apnea—and came to Pro Impressions in 2015. He also wanted to use the Michigan Center for TMJ and Sleep Wellness as a feeder for his other practice, Rochester Advanced Dentistry. We created a new logo, website, and marketing campaign to help him launch his new office.
Key Achievements
Since we created Dr. Haddad’s website and brand for the Michigan Center for TMJ and Sleep Wellness, the new practice and Rochester Advanced Dentistry have boomed. His TMJ and sleep apnea-focused website has gained local traffic through high organic keyword rankings, Google Ads, and other marketing that contributes to the new branding. We successfully positioned Dr. Haddad as the top choice for TMJ and sleep apnea treatment in Detroit through a focused brand.
Marketing with Pro Impressions can help your marketing efforts too. Call (970) 672-1212 or schedule a consultation online today.
Local Traffic
Local traffic to the website has helped Dr. Haddad gain new patients during his continued Pro Impressions Marketing membership. We saw a jump in traffic when patients returned to the dentist after the high point of the COVID-19 pandemic, which has leveled out since, but traffic remains high and trending higher. Dr. Haddad opted for a more aggressive marketing strategy when his competitors were pulling back during the height of the pandemic, which mitigated damages and kept his website traffic high.
Patient Call Volume
Even though we see a significant dip in call volume due to the pandemic in 2020, we see an even more substantial jump since. We attribute this to his choice of an aggressive marketing strategy during the pandemic.
Website Redesign
We created Dr. Haddad’s website from the ground up with a new brand centered on how he can help patients suffering from TMJ and/or sleep apnea. His website features optimization for all devices, an easy user interface, high loading speeds, and patient-centric content.
This brand—focused on only two main treatments—tells patients and Google that he is the dentist to see when experiencing TMJ or sleep apnea. Instead of TMJ and sleep apnea being one of many services, it’s expertly focused. Especially following the pandemic, we have found that wellness is important to people and we believe that some of his success has come from a wellness-focused brand.
Do you want to create a new brand to market your services expertly? Call (970) 672-1212 or schedule a consultation online today.
Client Testimonial
“I can’t say enough about the level of service, personal attention, and return on investment that I have received from Pro Impressions Marketing! They manage my multiple offices’ websites, social media marketing, and blogs and the results are unreal. If you aren’t getting new patients from your website, then it is NOT built right or NOT managed properly. The majority of new patients we see are directly from our website…and they are the RIGHT types of patients. This company is the key to my success in properly marketing my practice.”
DR. JEFFREY HADDAD
