Dental Marketing Agency Mission
Pro Impressions Marketing specializes in dental marketing that generates more patient leads.
Our mission at Pro Impressions Marketing is to help you, a highly specialized and life-changing dentist, become more profitable and help more people. Essentially, we want to help you, help them. And you can only do that when your dental office has online visibility, is helpful, and is profitable. Dental marketing from a dental marketing agency is the obvious choice for dentists passionate about helping more people live happier, healthier lives.
Jonathan Fashbaugh
PRESIDENT
Jonathan Fashbaugh, President
Over a decade ago, Jonathan Fashbaugh fell in love with dentistry and helping dentists attract new patients through effective marketing strategies.
Jonathan holds a degree in Digital Media Arts from Full Sail University (1999). He worked for another agency in the Denver area, honing his skills, learning about SEO, and designing and updating websites before transferring to the account management department and ultimately sales. His passion for dentistry coupled with marketing led to the launch of his own marketing company 2010, later rebranded as Pro Impressions Marketing.
In 2020, he became a StoryBrand Certified Guide. StoryBrand (now known as Business Made Simple), promotes marketing techniques that help brands clarify their messages, thereby better growing their business. Jonathan now uses his new knowledge to help dentists clarify their message, stand out from their competitors, and get more patients.
In addition to writing countless articles on the Pro Impressions Marketing blog, Jonathan has written for myriad websites and publications like Ortho Tribune, Dental Sleep Practice magazine, and Inside Dentistry, including an article entitled, What Big Brands Can Teach Us About Dental Marketing. He was interviewed by the Academy of General Dentistry’s AGD Impact in March 2011 in their cover story Obstructive Sleep Apnea: The Dentist’s Role in Diagnosis and Treatment to help contribute his expertise in how dentists can market dental sleep treatment.
Jonathan enjoys teaching about dental marketing. He has lectured at LVI Global and Niche Practice Seminars.
In May 2020, Jonathan spoke at the International College of Craniomandibular Orthopedics virtual conference entitled From Teeth to Toes, speaking on marketing recovery and again in 2022 with a talk entitled Removing Roadblocks to New Patient Growth.
In 2021, Jonathan launched Marketing Chairside, a podcast where he and other dental experts share marketing tips about dental websites, social media, search engine optimization, pay-per-click advertising, and more.
He has appeared on other podcasts as a guest speaker and can be contacted for podcast interviews and live speaking engagements here.
Jonathan is thankful to be working at his dream job and to be able to help dentists succeed at their dream job at the same time. In addition to his daily duties as president of Pro Impressions Marketing, Jonathan is writing a marketing book and is working with Dr. Mchenry Lee as his writing partner on the upcoming patient education book entitled You Can Be TMD Free.
Chris Fayland
DIRECTOR OF OPERATIONS
Chris Fayland, Director of Operations
Hello! I am Chris Fayland and I’m the Director of Operations with Pro Impressions. I have been with the company since 2017 and enjoy making our websites the best in the dental marketing industry!
When I am not working I am hanging out with my wife, daughter and fur babies in beautiful southern Alabama.
Nicole Napoleon
DENTAL MARKETING CONSULTANT
Nicole Napoleon, Dental Marketing Consultant
Hi, I’m Nicole; When I’m not helping dentists improve their marketing strategies, I enjoy cooking and interior design. I reside on the east coast with my college football coach husband and our two children, dog Flint and cat Oliver. We are the quintessential football family, and our weekends are almost always spent on the field!
My family has owned and operated dental practices in PA, and I have years of experience sitting chairside & front desk. I joined the Pro Impressions team to utilize my dental expertise differently. I still get to assist dentists, but with much less composite resin!
Tisa Wills
SENIOR ACCOUNT MANAGER
Tisa Wills, Senior Account Manager
Hi, I’m Tisa (pronounced like Lisa). I’ve always had a natural talent for organization, and a meticulous eye for detail, which helps with keeping client accounts in pristine condition and their needs always in the forefront.
Beyond my professional life, I’m an avid book reader, there’s something about mystery and FBI thrillers that really captivates me. You can always find me with a book in one hand and a steaming cup of coffee in the other, completely lost in the pages of a gripping story. (I have a great story regarding how lost I can get in a book, I’ll share with you sometime)
My love for adventure doesn’t stop at books; I thrive on exploring new places, immersing myself in diverse cultures, and taking in the beauty each location offers. I often travel with my best friend, we have a long list of places to go and have been steadily marking them off.
I love spending time with my daughter, we have some great travel memories we’ve made over the years. I especially love spending time with my granddaughter, where we have daily dance parties, pretend school sessions and she enjoys binging HGTV shows with me.
Hannah Anderson
DESIGNER
Hannah Anderson, Designer
David Ingerman
DEVELOPER
David Ingerman, Developer
David Ingerman is our Developer. He was born in Brooksville, Florida, but he grew up as a military dependent, traveling the world. David moved to Colorado 14 years ago from Germany when his father retired from the Air Force and plans on never leaving. He studied Graphic Information Technology with a focus in Web Design at Arizona State University online and received his Bachelors degree. He has been working in Internet marketing since then. In his free time he enjoys hiking, camping, reading, drawing, crocheting, knitting and spending time in his yard/garden with his husband, Justin, and three dogs, Arwen, Heidi, and Lily.
Brian Herley
SENIOR SEARCH MARKETING SPECIALIST
Brian Herley, Senior Search Marketing Specialist
Brian Herley, Senior Search Marketing Specialist at Pro Impressions has held many roles and responsibilities since joining the dental marketing agency back in November of 2013. I hold a number of Google certifications including; Google Ads Search, Google Display Search, Google Ads Video, Google Analytics Individual Qualification and Google My Business.
I have spent all of my professional life working in customer service and marketing so I understand how people think and work to please them. I really enjoy the company and the flexibility it allows working from home and the ability to still be a team but have co-workers all over the world.
In my personal life, I enjoy working out and staying healthy but my passion is my family. I have an amazing wife that I’ve been married to since 2009 and two beautiful pre-teen daughters. They keep us busy with sports and other extracurricular activities. I love to volunteer with the school district either by helping out in the classroom or serving on committees and boards to better serve the public school system.
Keenan Kneisl
COPYWRITER
Keenan Kneisl, Copywriter
Hey there! I’m the Copywriter at Pro Impressions Marketing. Originally from Minneapolis, MN, I now call St. Petersburg, FL home. I graduated from the University of Minnesota – Twin Cities and earned my B.A. in Communication Studies.
As a Copywriter, my role is multi-faceted. I specialize in creating compelling copy that resonates with our audience and ranks well on search engines. My responsibilities range from crafting website pages and articles to developing email campaigns and video scripts. I also conduct comprehensive research to ensure the content we deliver is accurate and tailored to our client’s needs. The constant challenge keeps me engaged in my work—meeting tight deadlines, exceeding targets, and contributing to our team’s collaborative spirit.
Off the clock, I will likely be found playing hockey, catching a football game, or diving into a good book. I also value spending time with my friends, girlfriend, and family, as it offers a different kind of narrative that’s equally important to me.
Kyle Standifer
JUNIOR DEVELOPER
Kyle Standifer, Junior Developer
Hi, my name is Kyle, and I am located near Knoxville, TN where I was born and raised. I love the outdoors, going to the gym, reading philosophy, and playing guitar. Before going to Ohio for grad school, I lived in the Nashville area for around ten years, playing and recording in various musical projects ranging from hard rock/heavy metal to jazz and R&B. I also taught guitar, bass, banjo, and ukulele for 5+ years and continue to instruct a few students via Zoom. In my spare time, I can be found lifting weights, playing video games, writing music, and working out philosophical ideas for potential publication.
Briana Ruiz
SOCIAL MEDIA ANALYST
Briana Ruiz, Social Media Analyst
Hello! My name is Briana, and I work in the social media marketing department. My job consists of scheduling posts, engaging with client’s social media pages, and provide any help I can for this wonderful team! I love branching out of my comfort zone and learning new skills, so this job has provided me new insight into the world of marketing.
I live in Summit County, Colorado, and I have a degree in biology, so I love getting outside and exploring the environment around me. I often spend my time hiking, hanging out with friends, and spending quality time with my family and my cat, Reef.
Henry Ray
SOCIAL MEDIA SPECIALIST
Henry Ray, Social Media Specialist
Hello! I’m Henry, the Social Media Specialist at Pro Impressions. I have extensive experience leveraging social media to achieve marketing goals, alongside a formal education in design and media. I am driven by connecting audiences with services and care that will improve their lives.
Outside of work, I love to ski, play board games, and be outdoors! I am also a huge fan of art and design, especially contemporary sculpture, although I enjoy creating digital works.
Katie Clark
MARKETING ASSISTANT
Katie Clark, Marketing Assistant
Hello! I’m Katie, a Marketing Assistant at Pro Impressions. In my role, I support the Account Managers by handling tasks such as data management, generating reports, proofreading content, and occasionally communicating with clients.
I have previous experience in Digital Marketing (email, affiliate, social media), as well as Administrative Support and Customer Service. I also hold a B.A. in Social Cultural Anthropology. I’m truly fascinated by human behavior!
Outside of work, I love hiking, yoga, kayaking, biking, reading, dancing, music, making art, and traveling. I also cherish connecting with my family and friends. Being an Auntie is my favorite role!
Fun facts: I love going to the dentist, have never had a cavity and I’ve been skydiving twice!
