Dental Marketing Agency Mission
Pro Impressions Marketing specializes in dental marketing that generates more ideal patient leads.
Our mission at Pro Impressions Marketing is to help you, a highly specialized and life-changing dentist, become more profitable and help more people. Essentially, we want to help you, help them. And you can only do that when your dental office has online visibility, is helpful, and is profitable. Dental marketing from a dental marketing agency is the obvious choice for dentists passionate about helping more people live happier, healthier lives.
Jonathan Fashbaugh
PRESIDENT
Jonathan Fashbaugh, President
Over a decade ago, Jonathan Fashbaugh fell in love with dentistry and helping dentists attract new patients through effective marketing strategies.
Jonathan holds a degree in Digital Media Arts from Full Sail University (1999). He worked for another agency in the Denver area, honing his skills, learning about SEO, and designing and updating websites before transferring to the account management department and ultimately sales. His passion for dentistry coupled with marketing led to the launch of his own marketing company 2010, later rebranded as Pro Impressions Marketing.
In 2020, he became a StoryBrand Certified Guide. StoryBrand (now known as Business Made Simple), promotes marketing techniques that help brands clarify their messages, thereby better growing their business. Jonathan now uses his new knowledge to help dentists clarify their message, stand out from their competitors, and get more patients.
In addition to writing countless articles on the Pro Impressions Marketing blog, Jonathan has written for myriad websites and publications like Ortho Tribune, Dental Sleep Practice magazine, and Inside Dentistry, including an article entitled, What Big Brands Can Teach Us About Dental Marketing. He was interviewed by the Academy of General Dentistry’s AGD Impact in March 2011 in their cover story Obstructive Sleep Apnea: The Dentist’s Role in Diagnosis and Treatment to help contribute his expertise in how dentists can market dental sleep treatment.
Jonathan enjoys teaching about dental marketing. He has lectured at LVI Global and Niche Practice Seminars.
In May 2020, Jonathan spoke at the International College of Craniomandibular Orthopedics virtual conference entitled From Teeth to Toes, speaking on marketing recovery following the COVID-19 pandemic, and again in 2022 with a talk entitled Removing Roadblocks to New Patient Growth.
In 2021, Jonathan launched Marketing Chairside, a podcast where he and other dental experts share marketing tips about dental websites, social media, search engine optimization, pay-per-click advertising, and more.
He has appeared on other podcasts as a guest speaker and can be contacted for podcast interviews and live speaking engagements here.
Jonathan is thankful to be working at his dream job and to be able to help dentists succeed at their dream job at the same time. In addition to his daily duties as president of Pro Impressions Marketing, Jonathan is writing a marketing book and is working with Dr. Mchenry Lee as his writing partner on the upcoming patient education book entitled You Can Be TMD Free.
Nicole Napoleon
DENTAL MARKETING CONSULTANT
Nicole Napoleon, Dental Marketing Consultant
Hi, I’m Nicole; When I’m not helping dentists improve their marketing strategies, I enjoy cooking and interior design. I reside on the east coast with my college football coach husband and our two children, dog Flint and cat Oliver. We are the quintessential football family, and our weekends are almost always spent on the field!
My family has owned and operated dental practices in PA, and I have years of experience sitting chairside & front desk. I joined the Pro Impressions team to utilize my dental expertise differently. I still get to assist dentists, but with much less composite resin!
Todd Studer
DENTAL MARKETING CONSULTANT
Todd Studer, Dental Marketing Consultant
Hi, my name is Todd Studer and I am a Marketing Consultant at Pro Impressions. My entire career has been creating and furthering relationships – business and personal. That’s what we do here, build and create relationships for the betterment of all involved. Great place to call work.
If I’m not here, you will likely find me traveling with my wife and/or 3 daughters or at the golf course. Some might say check the golf course first.
Cheri Torano
ADMINISTRATIVE DIRECTOR
Cheri Torano, Administrative Director
Driven by a perpetual thirst for knowledge and creativity, Cheri embraces every opportunity to grow both professionally and personally. She’s an active member of the Knoxville Opera Guild, a certified yoga instructor and stylist. When she’s not working you can find her volunteering with her family, modeling, painting, roller skating, or hanging with her two border collies.
Chris Fayland
TECHNICAL DIRECTOR
Chris Fayland, Technical Director
Hello! I am Chris Fayland and I’m the Technical Director with Pro Impressions. I have been with the company since 2017 and enjoy making our websites the best in the dental marketing industry! Fast, responsive websites are my jam.
When I am not working I am hanging out with my four dogs, two cats and my wife in beautiful southern Alabama.
Colleen Flenz
CREATIVE DIRECTOR
Colleen Flenz, Director Of Ccontent Marketing & Social Media
When I’m not at work, you can find me outside exploring mountain tops, jumping in alpine lakes, camping, and gardening. I live in northern Colorado with my husband, two dogs, and two cats. I’m a free spirit and love living life to the fullest!
Keenan Kneisl
COPYWRITER
Keenan Kneisl, Copywriter
Hey there! I’m the Copywriter at Pro Impressions Marketing. Originally from Minneapolis, MN, I now call St. Petersburg, FL home. I graduated from the University of Minnesota – Twin Cities and earned my B.A. in Communication Studies.
As a Copywriter, my role is multi-faceted. I specialize in creating compelling copy that resonates with our audience and ranks well on search engines. My responsibilities range from crafting website pages and articles to developing email campaigns and video scripts. I also conduct comprehensive research to ensure the content we deliver is accurate and tailored to our client’s needs. The constant challenge keeps me engaged in my work—meeting tight deadlines, exceeding targets, and contributing to our team’s collaborative spirit.
Off the clock, I will likely be found playing hockey, catching a football game, or diving into a good book. I also value spending time with my friends, girlfriend, and family, as it offers a different kind of narrative that’s equally important to me.
Jared Lowry
DIRECTOR OF ACCOUNT MANAGEMENT
Jared Lowry, Director Of Account Management
My name is Jared and I’m the Director of Account Management at Pro Impressions. I love working directly with dentists to help them achieve their new patient lead goals. I also oversee the Account Management department and look for ways to improve our customer experience. I have lived in Colorado practically my entire life and have an awesome wife and an amazing silly little girl. I enjoy making music and playing chess in my free time.
Caitlin Caballero
SENIOR ACCOUNT MANAGER
Caitlin Caballero, Senior Account Manager
Hi! I am Caitlin Caballero and I am a Senior Account Manager with Pro Impressions. I have been with the company since 2021 and love my clients! Every challenging situation has made me learn better ways to find creative solutions for my clients and their practices. I am huge on communication and touch-base calls are my love language.
When I am not working, I am hanging out with my three kids and husband. We have three labradors and 13 chickens that keep us busy. I am a classically trained pastry chef who owned a bakery for eight years and so I can often be found playing around in the kitchen!
Alyssa Moore
ACCOUNT MANAGER
Alyssa Moore, Account Manager
I’m also community-oriented which led me to form a local nonprofit organization in 2018. My organization provides aid to houseless individuals and single-parent households. Giving back is dear to my heart and I love making a difference where I can!
At Pro Impressions, I am an Account Manager. With over 10 years’ worth of Account Management experience, I am enlightened to be able to merge my expertise with my daily passions.
Cody Chrosniak
DIRECTOR OF DESIGN
Cody Chrosniak, Director Of Design
Outside of work, I enjoy woodworking and traveling with my two dogs and fiancé. I’m looking forward to graduating from USF with my Bachelors degree in May 2023!
Hannah Anderson
DESIGNER
Hannah Anderson, Designer
David Ingerman
JUNIOR DEVELOPER
David Ingerman, Junior Developer
Brian Herley
SEARCH MARKETING SPECIALIST
Brian Herley, Search Marketing Specialist
I have spent all of my professional life working in customer service and marketing so I understand how people think and work to please them. I really enjoy the company and the flexibility it allows working from home and the ability to still be a team but have co-workers all over the world.
In my personal life, I enjoy working out and staying healthy but my passion is my family. I have an amazing wife that I’ve been married to since 2009 and two beautiful pre-teen daughters. They keep us busy with sports and other extracurricular activities. I love to volunteer with the school district either by helping out in the classroom or serving on committees and boards to better serve the public school system.
Michael Brooks
SEARCH MARKETING SPECIALIST
Michael Brooks, Search Marketing Specialist
When, I’m not traveling the world in record fashion I love handling SEO campaigns. As a Search Marketing Specialist it’s my goal to bring our clients new patients. SEO has been my passion for over 14 years. I love analyzing campaign data, making adjustments and helping clients succeed. In my spare time I enjoy spending time with my wife and 2 daughters. We enjoy discovering new places to eat, visiting disney world and going on new adventures.
Sam Panther White
SOCIAL MEDIA MANAGER
Sam Panther White, Sr. Social Media Specialist
Osiyo, I’m Sam Panther White (u-ne-gv / ᎤᏁᎬ). I have been with Pro Impressions since March 2022, and greatly enjoy my progression from scheduling to creating content as a now Social Media Specialist! I bring a grounded, realistic approach to content that doesn’t rely on overpromising results, while speaking to individual relevance. This is paired with years of experience and education, as well as keeping up with the latest social media trends.
Outside of work, I pursue hobbies like yoga, playing guitar, and learning more words in my Cherokee language (Tsalagi). I’m also a big foodie so I love trying new restaurants and seasonal dishes in town to get inspiration for what to cook at home, as well as enjoying the cool ambiances around Northern Colorado with my boyfriend.
Briana Ruiz
ASSISTANT SOCIAL MEDIA SPECIALIST
Briana Ruiz, Assistant Social Media Specialist
I live in Summit County, Colorado, and I have a degree in biology, so I love getting outside and exploring the environment around me. I often spend my time hiking, hanging out with friends, and spending quality time with my family and my cat, Reef.
Henry Ray
SOCIAL MEDIA SPECIALIST
Henry Ray, Social Media Specialist
Hello! I’m Henry, the Social Media Specialist at Pro Impressions. I have extensive experience leveraging social media to achieve marketing goals, alongside a formal education in design and media. I am driven by connecting audiences with services and care that will improve their lives.
Outside of work, I love to ski, play board games, and be outdoors! I am also a huge fan of art and design, especially contemporary sculpture, although I enjoy creating digital works.
