Is Pro Impressions
Your Marketing Match?
Wondering if Pro Impressions Marketing is the right fit for your dental practice? Take our quick quiz to find out! In just a few minutes, you’ll gain valuable insights into your marketing needs and discover whether our services align with your goals. Don’t miss out—take the quiz now!
Show Up Where Your Patients Are Looking with Dental PPC Campaigns
Does “PPC” sound like marketing jargon? We’ll break it down for you.
PPC stands for pay-per-click advertising. It’s also known as Google Ads. Pay-per-click is a type of advertising where you, the dentist, only pay for people who actually click on your ad. That means that even though many potential patients might see it, you don’t pay a dime until someone clicks on it and is taken to your website. This means two things; you’re:
- Only paying for potential patients who actually are looking for your services.
- Getting free exposure to the people who are just browsing.
Sounds like a dream, right? But there is more.
Online advertising, including pay-per-click and Google local services ads, is the most direct form of digital marketing because you can specifically target people based on their demographics.
What You Can Expect from PPC Online Advertising
As a dentist, having pay-per-click advertising campaigns offers a significant return on investment.
- Only pay for those who click on your ads.
- Ads are targeted toward people who need your services.
- Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
- Advertise any service.
- Pick your own ad budget.
- Show up at the top of Google search results.
- Increase organic search engine rankings.
- Increase brand recognition and awareness.
- Reach the most amount of potential patients due to Google’s popularity.
- Track your results.
- Get quick results.
- Get the most out of your advertising money.
- Win more new patients.
- Only pay for those who click on your ads.
- Ads are targeted toward people who need your services.
- Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
- Advertise any service.
- Pick your own ad budget.
- Show up at the top of Google search results.
- Increase organic search engine rankings.
- Increase brand recognition and awareness.
- Reach the most amount of people due to Google’s popularity.
- Track your results.
- Get quick results.
- Get the most out of your advertising money.
- Win more new patients.
What You Can Expect from Pro Impressions Marketing
Here at Pro Impressions Marketing, we like to focus on what our data tells us works the best. Dental PPC ads can be a great way for some dentists to get new patient leads. However, we recommend Google Local Services Ads. When you sign up for a Pro Membership, we manage your Google local services ads. You can expect
- Ad creation
- Ad Management from our Ads Specialist
- Pay-per-lead budget management
- Monthly reporting on your ads’ performance
- High-quality leads due to the pay-per-lead structure
- Dedicated Account Manager
- Optimized ads for phone calls
- Engaging calls to action
- Engaging landing pages
- Low cost-per-lead
- Ad creation
- Ad Management from our Ads Specialist
- Pay-per-lead budget management
- Monthly reporting on your ads’ performance
- High-quality leads due to the pay-per-lead structure
- Dedicated Account Manager
- Optimized ads for phone calls
- Engaging calls to action
- Engaging landing pages
- Low cost-per-lead
Types of Online Advertising
There are numerous avenues through which dental practices can enhance their visibility and attract new patients. Pay-Per-Click (PPC) advertising, encompassing both text-based ads and visual display ads, represents just one facet of online advertising. While PPC ads have proven effective for many, we particularly recommend Google Local Services ads as a standout choice for dental practices. This recommendation is based on their unique ability to connect dentists directly with local patients actively seeking dental services. However, it’s important to recognize that each type of online advertising, from PPC to social media campaigns, holds potential value for dental practices. The key is to identify which mix of advertising strategies aligns best with your practice’s goals, target audience, and budget to maximize your return on investment and patient outreach. Schedule a strategy call with Pro Impressions Marketing to find out more.
Are You Looking for More New Patients?
If you’re looking for more new patients and want someone to handle your marketing, call (970) 672-1212 or schedule a strategy call online. Pro Impression Marketing’s Pro Membership can help you get the visibility you need to fill your practice with more new patients.
