Show Up Where Your Patients Are Looking with PPC
Does “PPC” sound like marketing jargon? We’ll break it down for you.
PPC stands for pay-per-click advertising. It’s also known as Google Ads. Pay-per-click is a type of advertising where you, the dentist, only pay for people who actually click on your ad. That means that even though many might see it, you don’t pay a dime until someone clicks on it and is taken to your website. This means two things; you’re:
- Only paying for people who actually are looking for your services.
- Getting free exposure to the people who are just browsing.
Sounds like a dream, right? But there is more.
Pay-per-click is the most direct form of digital marketing because you can specifically target people based on their demographics. When someone in your target demographic types a search like “dental implants near me” into Google, your ad will show up at the top of the page.