Show Up Where Your Patients Are Looking with PPC
Does “PPC” sound like marketing jargon? We’ll break it down for you.
PPC stands for pay-per-click advertising. It’s also known as Google Ads. Pay-per-click is a type of advertising where you, the dentist, only pay for people who actually click on your ad. That means that even though many might see it, you don’t pay a dime until someone clicks on it and is taken to your website. This means two things; you’re:
- Only paying for people who actually are looking for your services.
- Getting free exposure to the people who are just browsing.
Sounds like a dream, right? But there is more.
Pay-per-click is the most direct form of digital marketing because you can specifically target people based on their demographics. When someone in your target demographic types a search like “dental implants near me” into Google, your ad will show up at the top of the page.
What You Can Expect from PPC
As a dentist, having pay-per-click advertising campaigns offers a significant return on investment.
- Only pay for those who click on your ads.
- Ads are targeted toward people who need your services.
- Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
- Advertise any service.
- Pick your own ad budget.
- Show up at the top of Google search results.
- Increase organic search engine rankings.
- Increase brand recognition and awareness.
- Reach the most amount of people due to Google’s popularity.
- Track your results.
- Get quick results.
- Get the most out of your advertising money.
- Win more new patients—of the right kind!
- Only pay for those who click on your ads.
- Ads are targeted toward people who need your services.
- Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
- Advertise any service.
- Pick your own ad budget.
- Show up at the top of Google search results.
- Increase organic search engine rankings.
- Increase brand recognition and awareness.
- Reach the most amount of people due to Google’s popularity.
- Track your results.
- Get quick results.
- Get the most out of your advertising money.
- Win more new patients—of the right kind!
What You Can Expect from Pro Impressions Marketing
When you sign up for a Pro Membership, we manage your dental PPC advertising. You can expect
- Ad creation
- Ad Management from our Ads Specialist
- PPC budget management
- Monthly reporting on your ads’ performance
- High-quality leads
- Dedicated Account Manager
- Ad creation
- Ad Management from our Ads Specialist
- PPC budget management
- Monthly reporting on your ads’ performance
- High-quality leads
- Dedicated Account Manager
Types of Pay-Per-Click Advertising
There are two types of PPC advertising: search and display.
Search advertising is something you see every time you input a Google search query. It’s those text-based ads that show up at the top of the search engine results page.
You likely see display advertising often too. This shows up in a photo format on the sides of some websites.
Pro Impressions Marketing can manage both types of PPC advertising so you can win more new patients.
Are You Looking for More New Patients?
If you’re looking for more new patients and want someone to handle your marketing, call (970) 672-1212 or schedule a strategy call online. Pro Impression Marketing’s Pro Membership can help you get the visibility you need to fill your practice with the type of patients you’d like to treat.
