Dental Google Ads

Dental PPC

Dental PPC (Pay-per-click) advertising is one way to win more new patients. But it can be tricky! Schedule an appointment to find out how we can manage your online advertising.

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Targeted

Trackable

Cost-effective

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Pay-Per-Click PPC Advertising

Wins More New Patients

Dental PPC ads can be a fast way to gain more new patients. Pro Impressions Marketing can effectively manage your Google advertising and grow your practice.

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Is Pro Impressions
Your Marketing Match?

Wondering if Pro Impressions Marketing is the right fit for your dental practice? Take our quick quiz to find out! In just a few minutes, you’ll gain valuable insights into your marketing needs and discover whether our services align with your goals. Don’t miss out—take the quiz now!

Show Up Where Your Patients Are Looking with Dental PPC Campaigns

Does “PPC” sound like marketing jargon? We’ll break it down for you.

PPC stands for pay-per-click advertising. It’s also known as Google Ads. Pay-per-click is a type of advertising where you, the dentist, only pay for people who actually click on your ad. That means that even though many potential patients might see it, you don’t pay a dime until someone clicks on it and is taken to your website. This means two things; you’re:

  • Only paying for potential patients who actually are looking for your services.
  • Getting free exposure to the people who are just browsing.

Sounds like a dream, right? But there is more.

Online advertising, including pay-per-click and Google local services ads, is the most direct form of digital marketing because you can specifically target people based on their demographics.

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Google Ads PPC (Pay-Per-Click) is a digital marketing strategy where you create ads for your dental services and pay a fee each time one of your ads is clicked. This approach is commonly used on Google Ads and social media platforms. It enables dental practices to target potential patients who are actively searching for dental services online, making it an effective way to attract new patients and boost online visibility.

Absolutely! Google Ads can be highly effective for dentists. It allows you to place your practice at the top of search engine results for specific dental-related queries. This targeted visibility can significantly increase website traffic, phone calls, and appointment bookings. With the right strategy, including proper keyword targeting and ad optimization, Google Ads can yield a substantial return on investment for dental practices.

When targeting keywords for dental PPC on Google Ads, focus on terms that potential patients are likely to use when searching for dental services. These can include general terms like ‘dentist near me’ or ‘dental clinic,’ as well as specific services such as ‘teeth whitening,’ ‘dental implants,’ or ’emergency dentist.’ Additionally, targeting location-based keywords can help attract local patients. The key is to strike a balance between broad and specific keywords to capture a wide range of relevant searches and increase the effectiveness of your Google Ads campaign.

Your budget for dental PPC advertising on Google Ads can vary depending on factors such as your location, competition, and the scope of your campaign. As a general guideline, start with a budget you’re comfortable with and can maintain over time. Many dental practices begin with a monthly budget of a few thousand dollars and adjust it based on the campaign’s performance and the desired growth rate. This flexible approach allows you to optimize your ads while ensuring a sustainable investment in your dental marketing strategy.

To find a reputable dental PPC company, seek agencies with experience in dental marketing and a proven track record of successful PPC campaigns. Look for client testimonials, case studies, and ask for references to assess their expertise. It’s also crucial to choose a company that communicates clearly, understands your specific needs, and aligns with your practice’s marketing goals to ensure a successful partnership.

The Google Ads PPC fee structure is typically a percentage of your overall PPC budget, although this percentage can vary from company to company. It’s important to compare different providers and understand their pricing models to ensure you’re getting the best value for your investment in Google Ads campaigns.

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What You Can Expect from Google Ads

As a dentist, having pay-per-click advertising campaigns offers a significant return on investment.

  • Only pay for those who click on your ads.
  • Ads are targeted toward people who need your services.
  • Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
  • Advertise any service.
  • Pick your own ad budget.
  • Show up at the top of Google search results.
  • Increase organic search engine rankings.
  • Increase brand recognition and awareness.
  • Reach the most amount of potential patients due to Google’s popularity.
  • Track your results.
  • Get quick results.
  • Get the most out of your advertising money.
  • Win more new patients.
  • Only pay for those who click on your ads.
  • Ads are targeted toward people who need your services.
  • Don’t have as many wrong clicks or calls because only people who need your services will see your ads.
  • Advertise any service.
  • Pick your own ad budget.
  • Show up at the top of Google search results.
  • Increase organic search engine rankings.
  • Increase brand recognition and awareness.
  • Reach the most amount of people due to Google’s popularity.
  • Track your results.
  • Get quick results.
  • Get the most out of your advertising money.
  • Win more new patients.

What You Can Expect from Pro Impressions Marketing

Here at Pro Impressions Marketing, we like to focus on what our data tells us works the best. Google ads can be a great way for some dentists to get new patient leads. However, we recommend Google Local Services Ads. When you sign up for a Pro Membership, we manage your Google local services ads. You can expect

  • Ad creation
  • Ad Management from our Ads Specialist
  • Pay-per-lead budget management
  • Monthly reporting on your ads’ performance
  • High-quality leads due to the pay-per-lead structure
  • Dedicated Account Manager
  • Optimized ads for phone calls
  • Engaging calls to action
  • Engaging landing pages
  • Low cost-per-lead
  1. Ad creation
  2. Ad Management from our Ads Specialist
  3. Pay-per-lead budget management
  4. Monthly reporting on your ads’ performance
  5. High-quality leads due to the pay-per-lead structure
  6. Dedicated Account Manager
  7. Optimized ads for phone calls
  8. Engaging calls to action
  9. Engaging landing pages
  10. Low cost-per-lead

Types of Online Advertising

There are numerous avenues through which dental practices can enhance their visibility and attract new patients. Google Ads, encompassing both text-based ads and visual display ads, represents just one facet of online advertising. While Google ads have proven effective for many, we particularly recommend Google Local Services ads as a standout choice for dental practices. This recommendation is based on their unique ability to connect dentists directly with local patients actively seeking dental services. However, it’s important to recognize that each type of online advertising, from PPC (Pay-Per-Click) to social media campaigns, holds potential value for dental practices. The key is to identify which mix of advertising strategies aligns best with your practice’s goals, target audience, and budget to maximize your return on investment and patient outreach. Schedule a strategy call with Pro Impressions Marketing to find out more.

Are You Looking for More New Patients?

If you’re looking for more new patients and want someone to handle your marketing, call (970) 672-1212 or schedule a strategy call online. Pro Impression Marketing’s Pro Membership can help you get the visibility you need to fill your practice with the type of patients you’d like to treat.

Results you can see

Are You Looking for More New Patients?

If you’re looking for more new patients and want someone to handle your marketing, call (970) 672-1212 or schedule a strategy call online. Pro Impression Marketing’s Pro Membership can help you get the visibility you need to fill your practice with more new patients.

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