Outshine Your Competitors With Accurate Listings
Your online listings can be liabilities, but they can also be huge opportunities. The juggernaut platforms of the internet all favor profiles that are complete and updated regularly. We know that the best practice is to give them what they want. Consider your listing on Google (Google Business Profile) as an extension of your social media efforts. In fact, think of every listing on the Web as a social media opportunity.
Not all of them warrant as much attention, but Google is THE website on the internet. Google regularly adds and changes what information you can include as part of your listing to make it more functional as a destination for Google searchers.
That’s what all of your marketing efforts amount to: a destination. Your ads take people to your website, of course, but you don’t know that’s how people will find you. You want people who encounter your online listings in the search results to have a great experience, too.
Of course, your online presence’s biggest opportunity and liability is how you are reviewed as a business.
Make 5-Star Reviews A Core Metric For Your Dental Office
You need to make acquiring new, 5-star online reviews a core metric for your dental practice. If you’re doing a great job at dentistry and asking for reviews, you’ll get scads of online reviews all the time. You can add systems to make that even easier on you and the patient by providing them tools to click on, but the delivery of a great dental office experience and the personal, 1-on-1 verbal request for a review has to happen.
If those two components aren’t there, over time, your online profiles will collect more negative reviews. Positive reviews will be rare, and review activity will be sporadic. That’s not going to make your listings outshine your competitors.
Instead, look at your 5-star reviews as an indicator of a job well done by you and your team.
When you have new 5-star reviews coming in all the time:
- Your website will rank better on Google.
- Future patients will trust you more.
- Future patients will see more value in your services.
- You’ll have reviews to share on social media and on your website.
- You’ll know that your patients are happy enough to refer friends and family.
- You’ll know which team members are really killing it.
Getting those reviews isn’t the only part of dental reputation management; those reviews, good or bad, need to be responded to. As part of our Pro Membership, we’ll manage these reviews and respond to them so you can keep or work up to a 5-star rating.