Keep Content Fresh and Patient-Focused
Dental SEO is more than how your website works; it’s about what your website contains, too. Search engines crawl the internet for fresh content because they want to give their user the best information.
If your website never gets updated, search engines will assume you have nothing new to say and are no longer relevant. If the information on your website is outdated, incomplete, or not targeting the right audience, search engines won’t know what your website is about. In its uncertainty, it’ll give a different office more visibility.
Your content needs to be patient-focused. By doing this, you’ll achieve two things:
- You’ll invite the patient into your story and paint the picture of the beautiful life they’ll have after visiting your dental office. After all, patients come to you to enhance their life, not your office.
- You’ll attract the right kind of user. By basing your content on user intent, search engines will know if you’re looking for users who are dental students, dentists buying dental technology, true-crime fans, or people looking for a dentist.
If you’re a dental office looking for new patients of the right kind, we can help. Schedule a consultation today.