Branding & Website Refresh
Myotronics
For over 50 years, Myotronics has pioneered neuromuscular dentistry, providing cutting-edge technology and education to dental professionals. Our team’s website redesign focused on streamlining the course and shop sections while enhancing the brand’s visual identity.
Challenges
Myotronics’ previous website posed two key challenges:
- Outdated branding: The visual identity was inconsistent, diluting brand recognition.
- Complex navigation: The course and shop sections were difficult to navigate, which hindered user engagement and completion of educational content.
These issues made the site frustrating for users and detracted from Myotronics’ otherwise strong brand presence.
Solutions
To address these problems, we implemented a comprehensive refresh:
- Branding update: Without a full rebrand, we modernized the logo and visual elements for a cohesive, sleek appearance that retains the brand’s heritage.
- Navigation improvements: The course and shop sections were redesigned to be more intuitive, simplifying the user journey and making it easy for dental professionals to access content and complete courses.
These updates have significantly enhanced the usability of the website, reflecting Myotronics’ ongoing leadership in the field of neuromuscular dentistry.
Original Website & Branding
Don’t Let an Outdated Website Hold You Back
Myotronics has been a leader in neuromuscular dentistry for over five decades. However, an outdated website can weaken brand perception and create confusion, leading potential customers to believe a company is not keeping pace with innovation. It’s crucial to ensure that your website reflects the same cutting-edge quality you bring to your services.
