In that fraction of a second that people judge your website, what are they looking for? They’re looking for something that pleases, something that surprises, and something that reassures. Your website has to be attractive, innovative, and professional in order to get people to stay on the site, let alone take an action from the site.
Once you get them to stay, your website has to be intuitively functional. People have to be able to find exactly what they’re looking for.
And then there’s the crucial piece de resistance: the website has to make the compelling case for why you are the best dentist for that patient.
The Hardest Patients To Reach
These days, mobile devices are becoming more and more critical to the way people look for any service: including dentists. People will search on their phones for dentist “near me” and then pick someone who comes up.
Sure, just being physically close will help you show up in this search, but you also need to have a site that is friendly to mobile devices. Otherwise, you might not show up. And if you do show up, potential patients may not choose you if your website won’t display properly on their device. We make sure all our dental website designs are optimized and functional for smartphones, tablets, and laptops as well as desktops.