You’ve likely seen a Google display ad. They show up on the side or top of websites that you visit. They usually consist of a photo and some text describing the business and what they offer. They’re still considered “pay-per-click” (PPC) but are photo-based instead of text-based.
Google display ads for dentists differ from search PPC ads in other ways too. The targeting of display ads are different. Instead of targeting people only through their demographics, they target people based on their likes and dislikes, too. So your ad can show up on websites related to your practice and for people who fit your target audience in terms of age and gender.
What this means for you is that your display ad will show up in many places, all to your target audience!
As we mentioned, Google display ads are pay-per-click. That means that you only pay for the ad when someone clicks on it to learn more. That’s a pretty great ROI, right? You get free exposure of your dental practice to everyone in your target market but only pay for people who are interested in booking an appointment. Display ads are a fast, direct, and cost-effective way to gain more new patients who need the services you want to perform the most.