A Photo is Worth 1000 Words
Photos are eye-catching, intriguing, and relatable. It’s no wonder that many different businesses use photos in their advertising. Dentists are no exception, and, in fact, photos in dental advertising may be even more important than in other industries. Of course, you don’t want photos of your technology or the intricate parts of a dental implant; you want photos of happy patients with amazing smiles! These types of photos attract the attention of people whose smiles are not as flawless, make them wonder, “can I have a perfect smile, too?” and give them confidence that they can achieve the same stunning results at your dental office.
This is the philosophy behind Google display advertising.
What is Display Advertising?
Google display ads for dentists differ from search PPC ads in other ways too. The targeting of display ads are different. Instead of targeting people only through their demographics, they target people based on their likes and dislikes, too. So your ad can show up on websites related to your practice and for people who fit your target audience in terms of age and gender.
What this means for you is that your display ad will show up in many places, all to your target audience!
As we mentioned, Google display ads are pay-per-click. That means that you only pay for the ad when someone clicks on it to learn more. That’s a pretty great ROI, right? You get free exposure of your dental practice to everyone in your target market but only pay for people who are interested in booking an appointment. Display ads are a fast, direct, and cost-effective way to gain more new patients who need the services you want to perform the most.
Why Display Ads are Important
Display ads are important for a few reasons.
- They are a fast and cost-effective way to gain more new patients.
- They’re eye-catching and relatable.
- They support brand awareness. Remember how we said that you don’t pay when people don’t click on your ad? This free visibility will increase your patient’s awareness of your dental office and make it easier for them to recall your practice name when they need a dentist.
- They increase your online visibility. How many places do you want to be seen? Everywhere your target audience looks? Google display ads can help.
- They’re targeted.
- They allow retargeting. Have you ever visited a website, left, and seen ads for that business later? This is retargeting. Google display ads allow dentists to reengage prospective patients who have been to your site but haven’t converted yet.
- They reach patients on the go because they are optimized for mobile.
- They can block the competition through retargeting. Let’s say someone is shopping around for different dental offices. If they head to another site after visiting yours, your display ad could pop up, reminding them that you’re the best choice over other dentists.
- They aid your other marketing efforts. Dental display ads and search ads campaigns help each other because Google will give them a higher priority.
- Their success is easily tracked. Just like a PPC search ad, Google display ads are easily tracked.
- They are a fast and cost-effective way to gain more new patients.
- They’re eye-catching and relatable.
- They support brand awareness. Remember how we said that you don’t pay when people don’t click on your ad? This free visibility will increase your patient’s awareness of your dental office and make it easier for them to recall your practice name when they need a dentist.
- They increase your online visibility. How many places do you want to be seen? Everywhere your target audience looks? Google display ads can help.
- They’re targeted.
- They allow retargeting. Have you ever visited a website, left, and seen ads for that business later? This is retargeting. Google display ads allow dentists to reengage prospective patients who have been to your site but haven’t converted yet.
- They reach patients on the go because they are optimized for mobile.
- They can block the competition through retargeting. Let’s say someone is shopping around for different dental offices. If they head to another site after visiting yours, your display ad could pop up, reminding them that you’re the best choice over other dentists.
- They aid your other marketing efforts. Dental display ads and search ads campaigns help each other because Google will give them a higher priority.
- Their success is easily tracked. Just like a PPC search ad, Google display ads are easily tracked.
What to Expect from Pro Impressions Marketing
When you sign up for a Pro Membership with Pro Impressions Marketing, you have the option to add on Google display and search advertising. We’ll manage these campaigns for you, track your success, make changes to improve them, and report the numbers of new patient leads you receive each month from these efforts.
You can expect our team of dental experts to be completely transparent. We aren’t trying to trick you or hide any information. You’ll get reporting with accurate numbers that aren’t fluffed with accidental clicks.
Sign Up for the Pro Membership and Elevate Your Marketing
Are you ready to get more new patients? Elevate your marketing with Pro Impressions Marketing and sign up for the Pro Membership. Call (970) 672-1212 or schedule a free strategy call online.
