Google Local Services Ads for Dentists

Maximize Your Practice’s Visibility

In today’s world, the first point of contact between dentists and potential patients often occurs online, so standing out in local search results has never been more crucial. Google Local Services Ads offers a powerful solution specifically designed to connect your dental practice with individuals in your community actively seeking the services you provide. With the right approach, you can not only enhance your visibility but also build trust with potential patients before they even walk through your door.

Data showing information on local ads
marketer working on her laptop, reviewing local service ads

What are Google Local Services Ads?

Google Local Services Ads are a targeted advertising solution provided by Google, designed to connect local service providers (like dentists!) with individuals searching for specific services in their area. Unlike traditional pay-per-click (PPC) ads that charge for every click, Local Services Ads operate on a pay-per-lead basis, meaning you only pay when a potential patient contacts your practice directly through the ad. These ads appear at the very top of Google search results, above traditional search ads and organic listings, giving your practice prominent visibility to those in need of your dental services.

When users search for dental services, Local Services Ads showcase your practice with essential details such as your location, hours, and ratings, providing a quick snapshot of what you offer. A distinctive feature of these ads is the Google screened badge, which lends an additional layer of trust by assuring users that Google has verified your practice and backs the quality of your services. This verification process includes checks for necessary local licenses and insurance, enhancing patient confidence in choosing your practice for their dental care needs.

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Why Google Local Services Ads?

Google Local Services Ads offer a multitude of benefits for dental practices, making them an indispensable tool in your digital marketing arsenal. Here are some key advantages:

1. Enhanced Visibility at the Top of Search Results:

These ads position your dental practice at the very top of Google search results, even above traditional PPC ads and organic listings. This prime placement ensures that your practice is one of the first things potential patients see when they search for dental services in your area, significantly increasing your chances of being chosen.

2. Pay-Per-Lead, Not Pay-Per-Click:

Unlike traditional advertising models that charge you every time someone clicks on your Google ad, Local Services Ads operate on a pay-per-lead basis. This means you only pay when a potential patient contacts your practice directly through the ad, making it a cost-effective option that ensures you’re investing in tangible outcomes.

3. Builds Trust with Potential Patients:

The Google Guarantee badge associated with these ads signals to potential patients that Google has vetted your practice and stands behind the quality of your services. This badge is a powerful trust signal that can differentiate your practice from competitors and reassure patients about the credibility and reliability of your services.

4. Targeted to Your Local Community:

These ads are specifically designed to connect you with individuals in your local area actively seeking the dental services you offer. This local targeting ensures that your marketing efforts are focused on the people most likely to become your patients, optimizing your advertising spend.

5. Easy to Manage with Transparent Results:

Google Local Services Ads come with a straightforward dashboard that allows you to manage your ads, track your high quality leads, and adjust your budget as needed. This transparency and control make it easy to measure the effectiveness of your ads and ensure they are delivering the desired results.

6. Increases Competitive Edge:

By leveraging these ads, your practice can gain a competitive advantage in a crowded market. The prominent placement, trust signals, and targeted reach of Google Local Services Ads can help your practice stand out to potential patients, increasing your chances of being selected over others.

Setting Up & Optimizing Google Local Services Ads

Sign Up

Begin by visiting the Google Local Services Ads website and signing up for an account. You’ll need to provide basic information about your dental practice, including your services and location.


Google will require you to undergo a verification process, which includes checking your business license, insurance and a background check. This step is crucial for earning the Google Guarantee badge.

Profile Completion

Complete your profile by adding detailed information about your practice, including business hours, services offered, and professional photos. A complete and accurate profile helps potential patients learn more about your practice and can increase the likelihood of them contacting you.

Budget Setting

Decide on a budget for your ads. Google Local Services Ads operate on a pay-per-lead basis, so you’ll need to set a weekly budget based on how many leads you aim to acquire.

female hand writing down information on a new patient lead

Optimizing Google Local Services Ads

Collect and Respond to Reviews:

Positive reviews can significantly impact your ad’s performance. Encourage satisfied patients to leave reviews, and make sure to respond to them. A higher number of positive reviews can improve your ad ranking and visibility.

Adjust Your Bid:

While Google sets a default bid for leads in your area, adjusting your bid can help you become more competitive. Consider increasing your bid if you’re in a highly competitive market to improve your ad’s placement.

Regularly Update Your Profile:

Keep your business information up-to-date, including any changes in services, hours, or contact information. An accurate profile helps maintain trust with potential patients and ensures Google accurately matches you with relevant searches.

Maximize Responsiveness:

Promptly responding to leads generated by your ads is crucial. Google tracks your responsiveness and may rank your ads higher if you consistently respond quickly to inquiries.

Utilize Targeting Options:

Google allows you to target your ads based on specific services and geographic areas. Make sure your targeting settings are optimized to reach the most relevant audience for your practice.

Monitor and Adjust:

Use the Google Local Services Ads dashboard to monitor your ad’s performance regularly. Pay attention to the number of leads, the cost per lead, and the overall return on investment (ROI). Adjust your strategy as needed based on these insights.

Feeling overwhelmed by the process of setting up and optimizing Google Local Services Ads? You’re not alone. Managing these ads to ensure they reach their full potential can be a daunting task for busy dental professionals. That’s where Pro Impressions Marketing comes in. Our team of experts specializes in managing Google Local Services Ads for dentists, taking the burden off your shoulders. We handle everything from the initial setup and verification to ongoing optimization and monitoring, allowing you to focus on what you do best—caring for your patients. Let PIM help you maximize your online exposure and attract more qualified leads with ease. Schedule a consultation today.

Let Us Take the Reigns

Choosing to partner with Pro Impressions Marketing for your Google Local Services Ads management offers a multitude of benefits that go beyond just simplifying the setup and optimization process. Our expertise and tailored approach can significantly enhance the effectiveness of your ads, ensuring your dental practice stands out in a crowded marketplace. Here’s why partnering with PIM is the smart choice for your dental practice:

1. Expertise in Dental Marketing:

We specialize in dental marketing. We understand the unique challenges and opportunities within the dental industry, enabling us to craft highly effective Local Services Ads that resonate with potential patients and accurately represent the services you offer.

2. HIPAA Compliance:

Navigating the complexities of HIPAA compliance in marketing can be challenging. Our team is trained in HIPAA compliance, ensuring that your ads and the way we handle patient inquiries meet all legal requirements, protecting both your practice and your patients’ privacy.

3. Customized Strategy:

We recognize that every dental practice is unique. That’s why we don’t offer one-size-fits-all solutions. Our comprehensive onboarding process ensures we fully understand your practice’s specific needs, target audience, and the types of dental services that are a good match for your office. This allows us to customize your Google Local Services Ads to align with your practice’s goals and maximize your return on investment.

4. Ongoing Management and Optimization:

The digital marketing landscape is constantly evolving, and so are the strategies needed to stay competitive. We provide ongoing management and optimization of your Google Local Services Ads to respond to changes in the market, adjust to new Google updates, and continually refine targeting and messaging for the best results.

5. Dedicated Support:

When you partner with us, you gain access to a dedicated team of marketing professionals who are committed to your practice’s success.

6. Monitoring Lead Quality:

We don’t just focus on increasing the quantity of your leads; we also monitor their quality. This ensures that the leads you’re paying for are genuinely interested in the dental services you offer, improving your chances of converting them into loyal patients.

7. Cost-Effective Marketing:

By efficiently managing your Google Local Services Ads, we help ensure that your marketing budget is being used effectively, targeting the right patients in the right way. This cost-effective approach maximizes your marketing spend and helps grow your patient base without unnecessary expenses.

Ready to give us a try? We’d love to work with you! Schedule a consultation today.