Did you ever throw a party where nobody came? You sent out invitations, decorated the house, bought food, and maybe even hired a clown. And then you spent hours looking around at that big, empty space. Or hanging out with the one or two guests who did come. They look at you like you suckered them into an Amway membership. And that sad, sad clown doing magic tricks and wishing he had learned how to make himself disappear.
That’s what a website is like without SEO (search engine optimization). SEO brings traffic and potential patients to your website. We want your website to be the must-attend event of the season, and that’s why a multi tiered SEO approach is part of your Pro Impressions Marketing Group membership. Want to learn more about the benefits of becoming a member? Please call (970) 672-1212 today to find out if there’s an open membership in your city, town, or county.
Be on the Guest Lists
One secret to making sure people show up at your party is being seen at all the right parties. If people see you at the biggest events of the year, they’re more likely to assume that your party is a good one to be seen at.
It’s the same with SEO. Search engines use registry sites to help them figure out which websites are the most important ones for particular industries and in particular places. We make sure that your website is listed in all the right places so that it’s more likely to come up at the top of the rankings.
Reward Visitors and You’ll Be Rewarded
Google and other search engines are running their own business. In order to stay at the top of their field, they have to keep giving searchers the best results. If people get to your website and immediately leave, the search engines assume your website isn’t a good result and you’ll be demoted.
But if potential patients are attracted by your website design and stay to read your content, search engines see you as a winning result and promote your site more.
Rep Leads to Ranking
You know that your reputation matters for getting people to come to your party. If people speak badly about you, no one’s going to want to come to your party. And it’s the same for your website. A key element of SEO is making sure that your website has good reviews online. About 92% of users read reviews before picking a service, so search engines promote websites that have more reviews and better reviews to help keep their searchers happy.
That’s why online reputation management is another key service we include as part of your membership to Pro Impressions Marketing Group.
Sometimes You Have to Spend Money
Ideally, SEO will bring all the traffic you need to your site, but in the competitive dental industry, that’s not always the case. If you are looking to bring in a steady flow of high-value cases, you have to be prepared to do PPC (pay-per-click) advertising.
We know that this seems like a bad strategy (like paying people to come to your party), but the rewards can be tremendous. For just a couple of bucks, you can bring in leads that turn into thousands of dollars of revenue. Management of your PPC campaign is included in your membership fee. You set the budget, tell us what you want to target, and we’ll design effective ads for the campaign. We’ll closely monitor the results so you can see exactly how well the campaigns are doing, and refine or stop them at any time.
No Sad Clowns
At Pro Impressions Marketing Group, we love a great party, and that’s what we want your website to be: a great big boisterous party where everyone has a raucous good time. Balloon animals, yes. Card tricks, yes. Lots and lots of web traffic–a hundred times, yes! The last thing we want to see is a sad clown with no audience. And our SEO makes sure that doesn’t happen.
If you are tired of a website that’s an unattended party, it’s time to see the benefits of becoming a Pro Impressions Marketing Group member. Please call (970) 672-1212 today for more information.