We take your patients through a journey by touching on these seven different sections in your content. We tell them why they need to contact you for treatment and show them what life will look like without treatment and with treatment. By showing them every possible scenario, they will see that the only way to achieve success is by scheduling an appointment with you.
But what about…
My Credentials and Backstory?
At this point, maybe you’re on board with StoryBrand for dentists but are wondering where your credentials and accomplishments go? Surely, people want a qualified dentist! You’re right; they sure do want a qualified dentist. But this is information they’re willing to search for and doesn’t deserve much real estate on your homepage. The same goes for your back story!
Patient Testimonials and a Smile Gallery?
Great thinking! These deserve prominent spots on your homepage and navigation menu. Why? Because they show patients what their life could be like, what their smile could look when they choose to have their dentistry done by you.
Our High-Tech Dental Technology?
The only person who finds dental technology interesting is a dentist or someone who wants to learn about dentistry, which might be your patient after they’ve had an appointment with you. But it’s not your patient who has never been to your office. If your technology makes their life easier by not requiring impressions or making same-day restorations, you can talk about the benefits of the technology. But, not how it works or the ins and outs of how to use it.
Why So Many Call to Actions?
You might read each word of your website, but your patients won’t. And they won’t even realize you’re asking them to take action until they’re ready to do so. You want to have a call to action (Ex. Schedule an Appointment) right there when they’re ready, so they don’t have to search for it. When it’s hard for patients to make an appointment, find the phone number, or address, they’ll choose someone who has made it easy. This is another aspect of StoryBrand for dentists that makes your website and marketing about the patient.
Don’t Run Away From the Negative
One thing that StoryBrand for dentists tells us is that we have to communicate the stakes. Without stakes, no one is interested. Have you ever watched a movie without any negative consequences if the hero fails? Of course not; you’d turn it off. The concept applies to your brand, too.
Communicating how the patient will look and feel when they choose you is great. So is tell them what will happen if they don’t choose you. Of course, this can be overdone. But hitting pain points every once in a while reminds patients why they need you.
StoryBrand for Dentists Turns Prospects into Patients
We’re so committed to using the StoryBrand framework in our marketing that our President, Jonathan Fashbaugh, completed the training to become a StoryBrand Certified Guide. Our employees have also completed the Business Made Simple StoryBrand Messaging Framework course to ensure the StoryBrand framework is implemented everywhere in our marketing strategy, from copywriting and design to SEO.
StoryBrand for dentists helps you:
- Clarify your message: “You can achieve your dental goals by choosing us.”
- Guide patients to success: “Here are the services that can solve your problem.”
- Dives patient engagement: “Make an appointment!”
If your marketing isn’t positioning your patients as the hero of your story, you’re likely missing out on many potential patients. Call (970) 672-1212 or Schedule a consultation with Pro Impressions Marketing to find out how we can clarify your message in your marketing and help you get more patients in the door by using the StoryBrand framework.