The search landscape is shifting rapidly—and it’s being driven by large language models (LLMs) like ChatGPT, Claude, Gemini, Perplexity and others. Patients are no longer just searching Google; they’re asking AI tools for personalized advice. That’s where LLM optimization comes in.{{{{link id='67555' text='This doesn’t mean SEO is obsolete'}}}}. Far from it. In fact, the foundation [...]
The search landscape is changing—fast—and that’s because the way that people use the internet is evolving. My 17-year-old son said last night, “I can’t remember the last time I actually clicked into a website.” He’s all about trusting what the generative summary at the top of Google search is serving up and pretty much takes [...]
Trust is the foundation of every successful dental practice, especially in specialized fields like TMJ and sleep dentistry. Patients seeking relief from chronic jaw pain or sleep disorders often feel vulnerable and need reassurance that they are in capable hands. One of the most effective ways to {{{{link id='59862' text='establish and maintain trust is [...]
Video marketing has become an essential tool for dental practices looking to attract new patients, build trust, and strengthen their digital marketing strategy. Research shows that 72% of customers prefer learning about a service through video rather than text, making engaging videos an indispensable part of any marketing campaign. Fortunately, creating high-quality dental video [...]
can transform your practice by attracting new patients, retaining existing ones, and building long-term growth. However, without understanding your return on investment (ROI), it’s challenging to assess the true impact of your marketing efforts. This guide will help you measure dental marketing ROI effectively and use that knowledge to optimize your strategies for [...]
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